Nashville Soccer Club has signed a deal with Renasant Bank which will see the organization become the club’s official banking partner and first ever jersey sponsor.
The four-year deal will see the logo and wordmark of Mississippi-based bank featured on the front of the club’s first-team and academy home and away jerseys.
Mitch Waycaster, Renasant President and CEO, commented on the deal: “Nashville SC and Renasant share very similar cultures both organizationally and as community-minded leaders, which makes this partnership a great fit.
“Nashville is one of the nation’s most attractive markets for both business and sports, and this partnership is a tremendous opportunity to enhance our brand throughout the Southeast.
“We look forward to a successful partnership as Nashville SC kicks off its inaugural season with Renasant as its jersey sponsor and official bank.”
The partnership, which includes video content and digital activations, will also lead to the launch of a co-branded debit card and will allow Nashville SC fans to benefit from exclusive opportunities.
Nashville, who are set to join Major League Soccer (MLS) officially in 2020, will be releasing its new jersey prior to the start of the 25th MLS season.
Will Alexander, Nashville’s Chief Revenue Officer, looked forward to the relationship between both organisations, stating: “Both Nashville Soccer Club and Renasant have big plans in Nashville in the coming years and we’re very excited about this partnership. We look forward to working together to bring our new relationship to life in the coming months, particularly through the creative ways that Renasant connects with its audience.”
Nashville SC’s partnership with Renasant is a key milestone in the club’s journey towards its inaugural season in MLS. With only months to go until its first MLS match, the club is building a competitive roster both on and off the pitch whilst also preparing itself for the MLS expansion draft on 19 November.
Ian Ayre, Nashville’s CEO, discussed the importance of the deal: “Securing premier sponsorship partners is a fundamental step in building a solid foundation in any major league sports team.
“It’s important to find the right fit and share the right values to make it a true partnership. Renasant shares the core values we identified for Nashville SC from the outset, and their organisation, like ours, is ambitious and anchored in the Nashville community.
“We feel strongly that together, we can bring exciting and rewarding experiences to our fans and are proud to be continuing our journey into Major League Soccer with Renasant by our side.”
Nashville SC will join the MLS for the leagues 25th anniversary season in 2020 and will play at Nissan Stadium, home of the NFL’s Tennessee Titans until 2022, when Nashville’s own 30,000-seater facility is expected to be completed.