Engagement with the Major League Soccer (MLS) social media platforms has rocketed during the 2019 campaign, with data from Adweek showing that the sites have generated over 2.2bn impressions this season.
The growth has largely been attributed to the increasing use of video by the League, which has recorded over 777m views across all of its channels, marking a 132 per cent increase on last year’s figures.
Figures from sports intelligence firm Nielsen have also shown that average viewing figures across ESPN and ESPN 2 have also increased.
Numbers for the regular season have shown that there has been a even per cent increase in viewing figures since 2018 – averaging out at 246,000 viewers, with ESPN tipped as the most popular cable channel to watch the games.
The most popular game of the season was the 14th July game where Seattle Sounders scored a 2-1 victory over Atlanta United, wit over 462,000 fans tuning in to the game.
The 31-game schedule across ESPN and ESPN 2 recorded an average audience of 246,000 viewers, up from 241,000 last year.
The figures come ahead of the start of the MLS Playoffs, starting with reigning champions Atlanta United’s game against New England Revolution on 19th October.