Inspired Entertainment has signed a worldwide exclusive brand partnership with legendary hockey star Jaromir Jágr. The firm will use Jágr’s image and likeness in its gaming products for the virtual sports, casino and lottery sectors, as well as digital variants for online and mobile.

Jágr is well known to fans as an Olympic gold-medal winning professional ice hockey player who has made history as one of the most prolific point scorers in National Hockey League (NHL) history.  

Over the course of his 24-year career he has played for the Penguins, Capitals, Rangers, Flyers, Stars, Bruins, Devils, Panthers and Flames. He has won two consecutive Stanley Cups and individually received the Art Ross Trophy, the Lester B. Pearson Award and the Hart Memorial Trophy.  

He is considered one of the greatest professional hockey players of all time and is one of only 29 players in the Triple Gold Club, having won the IIHF Ice Hockey World Championship, the Olympic Ice Hockey tournament and the Stanley Cup. 

“I am very excited about this partnership and the opportunity to be the face of Inspired’s suite of hockey gaming products,” said Jágr. “I have been increasingly impressed with their creativity and innovation in using live action to establish themselves with leading edge technology in Virtual Sports. I’ve done almost everything imaginable on the ice in my hockey career so I can’t wait to see the breakout plays that Inspired puts together for Virtual Hockey.”

In addition to being the talent behind Inspired’s upcoming Virtual Hockey game, Jágr is expected to become the face of the company’s new slot game ‘Jágr Super Slots’, expected to launch later this year throughout its global customer base, and be featured in its live action penalty shoot-out game and bingo game that are under development for anticipated release in 2020.

“We are thrilled to announce Jaromir Jágr as the face of Inspired’s newest suite of games,” said Brooks Pierce, President and Chief Operating Officer. “With an impressively long and successful career, Jaromir is one of hockey’s greatest performers and personalities. Jaromir’s fans will appreciate the realistic quality of the action and imagery in all of the gaming products we are creating.”

Many of these new Jágr-inspired products will be showcased at the company’s booth at the Global Gaming Expo (G2E), with Jágr making a VIP guest appearance on Wednesday, October 16, 1pm to 3pm PT.