Sports - archive

The sports view on sports betting

PointsBet USA and NBA team up for multi-year betting partnership

Sportsbook operator PointsBet USA and the National Basketball Association (NBA) have confirmed details of a new multi-year partnership, making the former an Authorized Sports...

NCAAB poised to top ‘newcomer take-up’ for US bettors in March

The NFL is expected to make way for NCAAB (college basketball) as the big league for sportsbook operators to focus on for 'newcomer take-up'...

Sportradar to supply play-by-play data for XFL media content

The XFL American football league, which officially kicked off its season this week, has added sports data and content provider Sportradar to a growing...

SG and GameScorekeeper form esports data collaboration

Scientific Games has embarked on a new partnership with esports data specialist GameScorekeeper. The move, said the firm, will facilitate access to automated esports...

Basketball helps Indiana sportsbooks hit record January revenue

Basketball gave a boost to Indiana’s retail and online sportsbooks last month, helping them to post a record January and firm up the state’s...

CBS Sports and William Hill US confirm major new media partnership

After lengthy market speculation, William Hill US confirmed this week that it has been appointed as the Official Sportsbook and Wagering Data Provider for...

Affiliate company Leadstar Media set to capitalize on emerging US market

Almost two years since every American state was granted the power to create its own sports gambling laws, US online gambling has moved at...

Penn appointed authorized gaming operator for NASCAR in the US

Penn Interactive, a subsidiary of Penn National Gaming, has formalized a new multi-year partnership making it an authorized gaming operator of NASCAR in the...

FOX Bet signs up as an authorized gaming partner of the XFL

Mobile sports betting brand FOX Bet has firmed up a deal with the XFL that makes it an authorized gaming operator of the league.FOX...

DFS back under a cloud as New York court upholds Connolly ruling

When is a game of skill not a game of skill? Developers and operators of ‘skill-type’ games will tell you that this is a...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...