Mobile sports betting brand FOX Bet has firmed up a deal with the XFL that makes it an authorized gaming operator of the league.
FOX Bet will promote and offer XFL-centric betting markets to its customers and create a special FOX Sports Super 6 game for each week of the XFL’s 10-week regular season, and one for its postseason semifinals and championship game. This special XFL free-to-play game will offer guaranteed cash prizes and be promoted to the FOX Sports Super 6 database of over one million customers each week.
“We are thrilled to be an authorized gaming operator of the XFL and part of all the excitement surrounding the league’s kickoff this February,” said Robin Chhabra, CEO of FOX Bet. “Just as they are reimagining the game of football in America, we at FOX Bet are reimagining the sports experience for fans across the country.”
As part of the agreement, FOX Bet has the right to use the XFL’s official data feed, league marks, team logos, player and coach likeness and certain league content across its sports betting app and Sports Super 6 free-to-play game.
“FOX Bet is a leader in mobile sports wagering, and we’re proud to partner with such an important player in the sports betting community,” said Jeffrey Pollack, President and COO of the XFL. “We want what our fans want and legal sports betting is an important part of the fan experience that will allow them to connect more strongly with the XFL.”