Scientific Games has embarked on a new partnership with esports data specialist GameScorekeeper. The move, said the firm, will facilitate access to automated esports data, enabling it to offer content within one of the fastest growing online game markets.  

The collaboration covers esports data for use in SG’s sportsbook software and sports pricing offerings, including an esports scoreboard product developed and marketed in-house.

“This enables Scientific Games to provide engaging content within the esports market space where users are eager to spend time to get an overview of in-game events such as number of headshots, round winners or number of kills by specific players,” said the firm.

GameScorekeeper will supply SG with historical and live match data for use in its products, including an esports scoreboard from the most popular games: Counter-Strike: Global Offensive (CS:GO), League of Legends (LoL) and Dota2.

Keith O’Loughlin, SG’s SVP Sportsbook, Digital, said: “Esports are growing in popularity by the day. We’re thrilled to partner with GameScorekeeper to provide our partners with reliable live match data for the esports that players and spectators love. In esports, data is king, and both the players and audience require a streamlined feed of information in real time. Partnering with GameScorekeeper, we’ll be able to provide that world class experience.”

Felix Klastrup, CEO and Founder of GameScorekeeper, noted: “We are happy that there continues to be a high demand for our offer of accurate esports data and that we can now count a highly respected operator such as Scientific Games among our clients. In a booming market like esports betting, it’s all about gaining a first-mover advantage and companies who invest in quality data gain exactly such an advantage.”