Sports - archive

The sports view on sports betting

ABC, ESPN and FOX XFL broadcasts to feature betting overlays 

American Football’s resurrected XFL will feature TV betting overlays on broadcasts ahead of Saturday’s season openers according to a report by Front Office Sports....

XFL teams up with DraftKings with DFS and gaming partnership

DraftKings and the XFL have confirmed details of a new partnership that makes the former an Official Daily Fantasy Sports Partner and an Authorized...

Kambi report finds NFL half-time betting is double that of UK soccer

The percentage of betting turnover at half time for NFL games was almost double that of the Premier League (UK soccer) and NBA, according...

Sportradar and MLB expand partnership with virtual in-play solution

Sports data and content solutions provider Sportradar has expanded its existing partnership with Major League Baseball (MLB), with the launch of a brand new...

SportsHandle: that was the week that was in US sports betting

SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.Penn National Finds Brash New Partner in Barstool Sports Penn National...

Stats Perform scores exclusive global data deal with MLS

In a move designed to strengthen its data and analytical power, Major League Soccer (MLS) has secured an exclusive global partnership with Stats Perform....

BetAmerica launches $1m Big Game Challenge for Super Bowl

Churchill Downs-owned sportsbook BetAmerica' has launched a promotion for this weekend’s Super Bowl. The Big Game Challenge is described as the ultimate test for...

PlayUSA predicts $400m in Super Bowl bets with more states now legal

In a week that has seen several big predictions around the levels of betting on this year’s Super Bowl final, analyst PlayUSA has added...

Download: theScore CEO Levy features in first SBC Magazine for 2020

While the use of official data continues to be a recurring theme in the rapidly growing US sports betting space, the major sports leagues...

DraftKings study shows significant shift towards legal football betting

In advance of the biggest game on the NFL calendar - Sunday’s Super Bowl final - DFS and sports betting firm DraftKings has revealed...

Event News

SBC Summit 2026

SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...

SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
SBC Summit Super Stage headliners

Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...

Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...
SBC Summit features Fabrizio Romano

Here We Go! Superstar transfer journalist Fabrizio Romano to headline SBC Summit

Fabrizio Romano, the world's most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a...
Affiliate Leaders Summit Content and Discovery

Affiliate Leaders Summit to examine the future of SEO, search and discovery

The Affiliate Leaders Summit 2026 will examine how affiliates can adapt their search strategies to keep their content visible and attract new audiences through...