Paysafe’s Zak Cutler, CEO of North America iGaming, has reflected on how Super Bowl LVI will be a defining moment for all areas of the sports betting industry.

Paysafe: Super Bowl will be a defining moment for US sports betting industry

When Super Bowl LVI takes place on Sunday, it could produce unprecedented handles for sportsbooks across the US as a record amount of people...
Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan hosted by four-time Super Bowl champion Joe Montana

OLG strengthens Super Bowl content with new digital sports show

Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan...
SBC Americas spoke with Tony DiTommaso of IGT PlaySports Trading Advisory Team to get his take on the role and popularity of prop bets in the Super Bowl.

IGT PlaySports: Sportsbooks across US ready for super-sized prop menus

With the Super Bowl now just days away, sports betting professionals across the US are doing their part to prepare for the country’s highest-volume...
Ahead of Super Bowl LVI, SBC Americas caught up with several sports betting industry executives to understand how they’ve approached this year’s game.

Super Bowl LVI: Betting trends to emerge from the Big Game

The biggest event in the US sports calendar presents huge opportunities for the legalized sports betting operators to attract new customers and achieve business...
A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from 2021.

AGA: 31.4 million expected to wager $7.61bn on Super Bowl LVI

A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from...
Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of the National Football League (NFL) ahead of Sunday’s Super Bowl LVI

OLG secures NFL sportsbook partnership in time for Super Bowl LVI

Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of...
SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio if sports betting was live in those states.

SportsHandle: California and Ohio miss out on $400m in Super Bowl LVI bets

SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio had sports betting been allowed...
Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.

Caesars primes for Super Bowl with prop bets and ad campaign

Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.Now...
PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at US sportsbooks.

PlayUSA projects $1bn to be wagered on Super Bowl LVI

PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at...

OpenBet and SportCast ready to serve up a feast of Big Game betting action

Sports betting entertainment specialist OpenBet and its pioneering SportCast business have unveiled their comprehensive technology, content and trading offering for the “Big Game” –...

Event News

SBC Summit Europe

SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...