Paysafe’s Zak Cutler, CEO of North America iGaming, has reflected on how Super Bowl LVI will be a defining moment for all areas of the sports betting industry.

Paysafe: Super Bowl will be a defining moment for US sports betting industry

When Super Bowl LVI takes place on Sunday, it could produce unprecedented handles for sportsbooks across the US as a record amount of people...
Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan hosted by four-time Super Bowl champion Joe Montana

OLG strengthens Super Bowl content with new digital sports show

Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan...
SBC Americas spoke with Tony DiTommaso of IGT PlaySports Trading Advisory Team to get his take on the role and popularity of prop bets in the Super Bowl.

IGT PlaySports: Sportsbooks across US ready for super-sized prop menus

With the Super Bowl now just days away, sports betting professionals across the US are doing their part to prepare for the country’s highest-volume...
Ahead of Super Bowl LVI, SBC Americas caught up with several sports betting industry executives to understand how they’ve approached this year’s game.

Super Bowl LVI: Betting trends to emerge from the Big Game

The biggest event in the US sports calendar presents huge opportunities for the legalized sports betting operators to attract new customers and achieve business...
A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from 2021.

AGA: 31.4 million expected to wager $7.61bn on Super Bowl LVI

A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from...
Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of the National Football League (NFL) ahead of Sunday’s Super Bowl LVI

OLG secures NFL sportsbook partnership in time for Super Bowl LVI

Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of...
SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio if sports betting was live in those states.

SportsHandle: California and Ohio miss out on $400m in Super Bowl LVI bets

SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio had sports betting been allowed...
Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.

Caesars primes for Super Bowl with prop bets and ad campaign

Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.Now...
PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at US sportsbooks.

PlayUSA projects $1bn to be wagered on Super Bowl LVI

PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at...

OpenBet and SportCast ready to serve up a feast of Big Game betting action

Sports betting entertainment specialist OpenBet and its pioneering SportCast business have unveiled their comprehensive technology, content and trading offering for the “Big Game” –...

Event News

SBC Summit Western Europe

SBC Summit to examine regulation, tech, and market competition in Western Europe

SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit

Affiliate Leaders Summit to feature dedicated track on Platforms & Performance

The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...
SBC Global Prediction Markets Forum

SBC’s Global Prediction Markets Forum to confront sector’s toughest questions

Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
SBC Hall of Fame Class of 2026

DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026

SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...