Paysafe’s Zak Cutler, CEO of North America iGaming, has reflected on how Super Bowl LVI will be a defining moment for all areas of the sports betting industry.

Paysafe: Super Bowl will be a defining moment for US sports betting industry

When Super Bowl LVI takes place on Sunday, it could produce unprecedented handles for sportsbooks across the US as a record amount of people...
Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan hosted by four-time Super Bowl champion Joe Montana

OLG strengthens Super Bowl content with new digital sports show

Ontario Lottery and Gaming Corporation (OLG) is gearing up for Super Bowl LVI by launching its new digital sports betting show called Game Plan...
SBC Americas spoke with Tony DiTommaso of IGT PlaySports Trading Advisory Team to get his take on the role and popularity of prop bets in the Super Bowl.

IGT PlaySports: Sportsbooks across US ready for super-sized prop menus

With the Super Bowl now just days away, sports betting professionals across the US are doing their part to prepare for the country’s highest-volume...
Ahead of Super Bowl LVI, SBC Americas caught up with several sports betting industry executives to understand how they’ve approached this year’s game.

Super Bowl LVI: Betting trends to emerge from the Big Game

The biggest event in the US sports calendar presents huge opportunities for the legalized sports betting operators to attract new customers and achieve business...
A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from 2021.

AGA: 31.4 million expected to wager $7.61bn on Super Bowl LVI

A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from...
Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of the National Football League (NFL) ahead of Sunday’s Super Bowl LVI

OLG secures NFL sportsbook partnership in time for Super Bowl LVI

Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of...
SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio if sports betting was live in those states.

SportsHandle: California and Ohio miss out on $400m in Super Bowl LVI bets

SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio had sports betting been allowed...
Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.

Caesars primes for Super Bowl with prop bets and ad campaign

Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.Now...
PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at US sportsbooks.

PlayUSA projects $1bn to be wagered on Super Bowl LVI

PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at...

OpenBet and SportCast ready to serve up a feast of Big Game betting action

Sports betting entertainment specialist OpenBet and its pioneering SportCast business have unveiled their comprehensive technology, content and trading offering for the “Big Game” –...

Event News

SBC Summit BettingStartups collaboration

SBC Summit strengthens startup focus with BettingStartups collaboration

SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Player Experience Academy

SBC Summit’s Player Experience Academy explores engagement and its limits

SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...