SBC Americas spoke with Tony DiTommaso of IGT PlaySports Trading Advisory Team to get his take on the role and popularity of prop bets in the Super Bowl.

IGT PlaySports: Sportsbooks across US ready for super-sized prop menus

With the Super Bowl now just days away, sports betting professionals across the US are doing their part to prepare for the country’s highest-volume...
Ahead of Super Bowl LVI, SBC Americas caught up with several sports betting industry executives to understand how they’ve approached this year’s game.

Super Bowl LVI: Betting trends to emerge from the Big Game

The biggest event in the US sports calendar presents huge opportunities for the legalized sports betting operators to attract new customers and achieve business...
A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from 2021.

AGA: 31.4 million expected to wager $7.61bn on Super Bowl LVI

A record 31.4 million Americans are expected to wager on Super Bowl LVI, according to American Gaming Association (AGA) research, a 35% increase from...
Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of the National Football League (NFL) ahead of Sunday’s Super Bowl LVI

OLG secures NFL sportsbook partnership in time for Super Bowl LVI

Ontario Lottery and Gaming Corporation (OLG) has penned a deal to ensure its Proline platform becomes the official retail lottery and sportsbook partner of...
SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio if sports betting was live in those states.

SportsHandle: California and Ohio miss out on $400m in Super Bowl LVI bets

SportsHandle has reported that $400m could have been wagered on Super Bowl LVI by bettors in California and Ohio had sports betting been allowed...
Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut.

Caesars primes for Super Bowl with prop bets and ad campaign

Caesars Entertainment Inc has launched its prop betting menu for Super Bowl LVI on its sportsbook, whilst also announcing its Big Game advertising debut. Now...
PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at US sportsbooks.

PlayUSA projects $1bn to be wagered on Super Bowl LVI

PlayUSA, which provides news and analysis of the US gaming industry, is projecting that $1bn will be legally wagered on Super Bowl LVI at...

OpenBet and SportCast ready to serve up a feast of Big Game betting action

Sports betting entertainment specialist OpenBet and its pioneering SportCast business have unveiled their comprehensive technology, content and trading offering for the “Big Game” –...
The Los Angeles Rams have opened as favorites to win Super Bowl 56, according to TheLines, which tracks odds in the US-regulated sports betting market.

TheLines: LA Rams open as favorites to win Super Bowl

Following the conclusion of the NFL Conference Championship games on Sunday, the Los Angeles Rams have opened as favorites to win Super Bowl 56,...
PointsBet has become the first US sportsbook to offer live, in-game, same game parlay options for NFL and NBA contests.

PointsBet offering same game parlay options for NFL and NBA games

PointsBet has become the first US sportsbook to offer live, in-game, same game parlay options for NFL and NBA contests. As a part of its...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...