BetMGM becomes official sportsbook partner of NFL in Canada
BetMGM has agreed to a multi-year partnership extension with the NFL, becoming one of the league’s official sportsbook partners in Canada.Under the deal’s terms,...
Betfred signs multi-year partnership with Cincinnati Bengals ahead of Ohio launch
Betfred has formed a multi-year partnership with NFL Super Bowl finalists Cincinnati Bengals to become the official sports betting partner of the franchise. It comes...
NFL appoints David Highhill to lead sports betting unit
The National Football League (NFL) has hired its first executive dedicated to executing its sports betting strategy, appointing David Highhill as Vice President and...
FanDuel expands NFL sportsbook partnership into Canada
FanDuel Group has expanded its existing partnership with the National Football League (NFL) across North America, becoming the NFL’s official sportsbook partner in Canada.Under...
Quarter4 to power DraftFuel’s NFL data and content
Quarter4, an AI-powered predictive sports data and analytics provider, has partnered with bankroll management platform DraftFuel to provide its users with predictive data, statistics,...
Bally’s Interactive becomes sports betting partner of Cleveland Browns
Bally’s Interactive, a division of Bally’s Corporation, has agreed to a long-term partnership with the Cleveland Browns, becoming an official sports betting partner of...
Caesars ready to provide ‘unforgettable’ 2022 NFL Draft experience
Caesars Entertainment says it is ready to provide an ‘unforgettable’ experience as it prepares itself to host the 2022 NFL Draft in Las Vegas...
Virginia sportsbooks aided by Super Bowl bets in February
Sportsbooks in Virginia took an overall handle of $401.9m in February, a 51.2% increase year-on-year, boosted by Super Bowl bets.Data from the Virginia Lottery...
Tom Brady’s NFL return causes huge shift in Super Bowl odds
Tom Brady’s announcement that he is returning to the NFL for the 2022 season has caused a massive change in the Tampa Bay Buccaneers’...
SportsHandle: That was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.Calvin Ridley Betting Suspension Brings Out All The Twitter TakesCommissioners...
Event News
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...
SBC’s Global Prediction Markets Forum to confront sector’s toughest questions
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
DraftKings CEO Jason Robins named among SBC Hall of Fame’s Class of 2026
SBC has announced the five individuals whose achievements and influence have earned them a place in the SBC Hall of Fame class of 2026.The ceremony...