BetMGM has agreed to a multi-year partnership extension with the NFL, becoming one of the league’s official sportsbook partners in Canada.
Under the deal’s terms, the sports betting and igaming operator can now use official NFL marks in Canada and advertise on the league’s-operated digital platforms throughout the country.
The sportsbook will also offer its Canadian customers access to exclusive NFL experiences. Earlier this year in April, BetMGM was one of the first operators to go live with its sports betting and igaming offerings in the province of Ontario.
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” commented Adam Greenblatt, CEO of BetMGM.
“We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”
In August last year, BetMGM also became an approved sportsbook operator of the NFL in the US, allowing the sportsbook to run in-game TV spots during the season.
Gavin Kemp, Senior Director of Corporate Partnerships at NFL Canada, added: “We are thrilled to be working with BetMGM in Canada as an Official Sportsbook Partner.
“BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.”