SuperBook Sports has agreed to a long-term partnership with the Baltimore Orioles, bringing the first-ever retail sports lounge to Oriole Park at Camden Yards.

SuperBook Sports brings sports lounge to Baltimore Orioles

SuperBook Sports has agreed to a long-term partnership with the Baltimore Orioles, bringing a retail sports lounge to Oriole Park at Camden Yards, subject...
Major League Baseball (MLB) has shown its support for California’s Proposition 27, which would legalize online sports betting in the state.

MLB backs legalization of online sports betting in California

Major League Baseball (MLB) has become the first professional sports league to show its support for California’s Proposition 27, which would legalize online sports...
Bally’s Corporation has agreed to a marketing partnership with the New York Yankees, making Bally Bet an official sports betting partner of the MLB franchise.

Bally’s becomes sports betting partner of New York Yankees

Bally’s Corporation has agreed to a marketing partnership with the New York Yankees, which involves Bally Bet becoming an official sports betting partner of...
MGM Resorts International sign

MGM Resorts and BetMGM ‘thrilled’ to extend partnership with MLB

MGM Resorts International, alongside its Entain joint venture BetMGM, has expanded its wide-ranging partnership with Major League Baseball (MLB) to increase the visibility of...
MGM Resorts International sign

MGM Resorts pens marketing rights deal with MLB Players Inc

MGM Resorts has ‘strengthened’ its commitment to US baseball as it put pen to paper on a multi-year deal with MLB Players Inc, giving...
DraftKings and the Chicago Cubs have hosted a beam signing ceremony to commemorate the soon-to-be-completed DraftKings Sportsbook at Wrigley Field.

DraftKings and Chicago Cubs host beam signing ceremony for Wrigley Field sportsbook

DraftKings Inc and the Chicago Cubs have hosted a beam signing ceremony to commemorate the topping off of the soon-to-be-completed DraftKings Sportsbook at Wrigley...
Caesars Entertainment Inc has officially opened the Caesars Sportsbook at Chase Field as part of its partnership with the Arizona Diamondbacks.

Caesars opens Arizona sportsbook at Diamondbacks stadium

Caesars Entertainment Inc has officially opened the Caesars Sportsbook at Chase Field as part of its partnership with the Arizona Diamondbacks.Located adjacent to Chase...
OLG has agreed to a multi-year partnership with Major League Baseball, the league’s first sports betting partnership in Ontario.

OLG named official sports betting partner of MLB

The Ontario Lottery and Gaming Corporation (OLG) has agreed to a multi-year partnership with Major League Baseball (MLB), the league’s first sports betting partnership...
The Arizona Diamondbacks have agreed to a new partnership with Casino Arizona which includes visible signage and exclusive VIP experiences.

Casino Arizona partners with Arizona Diamondbacks

The Arizona Diamondbacks have agreed to a new casino and resort partnership with Casino Arizona, an enterprise owned and operated by the Salt River...
BetMGM has begun its first relationship in the state of Texas after becoming the exclusive sports betting partner of the Houston Astros. 

BetMGM becomes sports betting partner of Houston Astros

BetMGM has begun its first relationship in the state of Texas after becoming the exclusive sports betting partner of the Houston Astros. As part of...

Event News

Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...

TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit

Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...