BetMGM has begun its first relationship in the state of Texas after becoming the exclusive sports betting partner of the Houston Astros.
As part of the agreement, Minute Maid Park will prominently feature BetMGM signage, including a permanent outfield wall sign and rotational promotional messaging behind home plate.
“The Houston Astros are a monumental addition to our portfolio of strategic partnerships with professional sports teams across the US,” commented Adam Greenblatt, CEO of BetMGM.
“The organization’s passionate fan base will be key to the growth of BetMGM throughout the South as we look for new ways to engage fans with unique experiences that go beyond the game.”
BetMGM is also offering its customers a chance to participate in several exclusive VIP Astros experiences, including throwing out the first pitch, on-field access to batting practice, and VIP getaways for away games.
The agreement will also see the sports betting operator provide special betting promotions to its customers in Louisiana.
Giles Kibbe, Senior Vice President, General Counsel for the Astros, added: “We are looking forward to our partnership with BetMGM. As we continue to strive for new ways to add to the fan experience, this partnership will provide another way for the Astros to engage with our fans.”
Last month, BetMGM expanded its partnership with the NHL into Canada, giving the operator permission to use official NHL branding and category designations to appeal to fans and sports betting customers in legal jurisdictions across the country.