SuperBook Sports has agreed to a long-term partnership with the Baltimore Orioles, bringing a retail sports lounge to Oriole Park at Camden Yards, subject to licensing and approvals from the Maryland Lottery & Gaming Control Commission.
Anticipated to be completed in 2023, the SuperBook Sports lounge at Camden Yards will feature the “amenities and viewing experience of a live sportsbook with the ability to place bets from the palm of your hand”, including ‘comfortable’ seating for fans to enjoy the game and place bets, as well as food and beverages.
“The Orioles are thrilled to partner with SuperBook to enhance our gameday experience with the introduction of their first-ever on-premise sports lounge,” commented TJ Brightman, Orioles Senior Vice President and Chief Revenue Officer.
“While our organization is striving to build the next World Series contender in Charm City, we are constantly exploring unique opportunities to engage with Birdland’s diverse fanbase and welcome new visitors to downtown Baltimore.
“The addition of a SuperBook sportsbook only reinforces our iconic ballpark’s standing as one of the premier entertainment destinations in the region.”
Under the terms of the agreement, SuperBook branding will also be present throughout the ballpark, including on the center field scoreboard, home plate signage, and on-site activations during games, as well as on the MLB Ballpark app and the Orioles’ social media platforms.
Kristin Mackey, SuperBook Sports Vice President of Marketing, added: “SuperBook Sports is excited about this partnership with the Baltimore Orioles. The heritage and tradition of the Orioles brand fits perfectly with the SuperBook brand.
“To be a part of ‘The Ballpark That Forever Changed Baseball’ is an honor, and we look forward to bringing a one-of-a-kind sports lounge experience to fans. The future of the Orioles is bright, and we look forward to continuing to grow together for years to come.”