In-play betting technology provider Simplebet has announced it has appointed Andre Bessette as its Chief Product Officer.
Bessette has been with Simplebet for five years and has been promoted from his previous role of Vice President of Product to lead the company’s product-focused operations. His past experience includes positions with DraftKings and global financial institution Capital One.
In his new C-suite role, he will be responsible for driving product innovation in live betting experiences as well as forging and developing partnerships with sports leagues including Simplebet’s sports betting innovation partner, LIV Golf. Simplebet also works with likes of DraftKings, Caesars, Bet365, ESPN Bet and Hard Rock Bet.
“Andre has played a key role at Simplebet for the last five years and we are delighted to appoint him as Chief Product Officer,” said Simplebet COO Mark Nerenberg. “We have ambitious plans to expand our offerings over the next 12-18 months, and promoting Andre to CPO shows our commitment to winning with product, technology, and innovation.”
“I’m thrilled to be appointed Chief Product Officer here at Simplebet, where we have already enjoyed a fantastic five years of growth and groundbreaking new product launches,” added Bessette.
“The development of our live betting products is something that we’ve only scratched the surface of with our micro market leadership to date. It’s an exciting time to expand that live betting leadership to new product lines and give sports bettors the top-tier live betting experience that has been lacking to date in the U.S. market.”
Simplebet rides positive momentum
Simplebet has reported strong traction in its micro-betting offerings and results across numerous sports in recent months.
The company stated in October that its MLB regular season betting volume was up 230% year-over-year with a similar jump in unique users, while overall handle more than doubled to more than half a billion dollars.
Then, in February, it reported a record $17 million handle for Super Bowl LVIII, up 33% from the previous year’s big game, and noted that it took around one million in-play bets across 30 U.S. markets. Meanwhile, Simplebet took nearly 2.5 million bets across its partners during the college basketball season, a year-over-year increase of nearly one million bets.
The provider also continues to launch new features, including an array of new NBA products last fall as well as unveiling a range of fresh in-game betting markets for the current NHL postseason through its partner Caesars Sportsbook.
