New illegal gambling prevention campaign launches in Colorado

Colorado Illegal Gambling Campaign
Image: Shutterstock

The Colorado Division of Gambling is taking steps to combat illicit gambling.

As part of the Colorado Department of Revenue (CDOR), the state’s Division of Gaming has launched a new campaign aimed at preventing illegal gambling by Colorado residents and visitors. The campaign, “Play Legit. Gamble Only Where Legal,” is designed to educate bettors in the Centennial State about the risks of illicit wagering and the importance of betting with licensed online operators and brick-and-mortar casinos.

“With many certified and legal gambling sites available, it’s never worth it to put yourself in danger,” said Colorado Division of Gaming Director Chris Schroder. “Together, let’s play by the rules and ensure that Colorado remains a safe and responsible gaming destination. By recognizing and preventing illegal gambling, we all win.”

Colorado is taking steps to educate residents and visitors about the risks of illegal gambling to mitigate crimes associated with wagering, including fraud and burglary. The state is also wanting to ensure the protection of personal and financial information for its bettors.

Robust sports betting market in Colorado

Leaders in Colorado are campaigning against illegal gambling as sports betting grows.

The CDOR reported a total sports betting handle of $536.9 million in February 2024, a 26.3% increase year-over-year. Between January 2024 and February 2024, the Centennial State posted a $1.13 billion handle, setting a new record for the two months. The results surpassed 2022’s previous record of a $1 billion handle between January and February.

Colorado is home to 21 online operators, which include bet365, BetMGM, DraftKings, ESPN Bet, FanDuel, and Fanatics. The state’s licensed operators generated $25.6 million in gross gaming revenue in February 2024, up from $22.5 million in February 2023.

The revenue from sports betting in February 2024 generated $1.3 million in total taxes.