Simplebet has partnered with Hard Rock Bet to deliver micro betting markets on the LIV Golf Chicago event that begins on Friday.
Marking the first time that Simplebet offers LIV Golf markets, the rollout will begin with Hard Rock Bet exclusively and will allow bettors to wager on in-event markets on individual players throughout the tournament.
New markets available on Hard Rock Bet include a specific score a player will have on a hole, whether a player will hit the fairway off the tee on Par fours and Par fives, as well as whether a player will hit the green on a Par three.
“The LIV Golf Chicago event marks a massive accomplishment for the entire Simplebet team,” said Simplebet CEO Chris Bevilacqua.
“We couldn’t be more excited to launch our partnership with a league as forward-thinking as LIV Golf and provide engaging opportunities for its fans to engage with the sport.
“Our team has spent countless hours working to create the optimal product for LIV Golf’s fans across the country and throughout the world.”
LIV Golf was formed in 2021 by the Public Investment Fund of Saudi Arabia, a nation that is placing a key emphasis on sport to diversify its economy as part of its ‘Saudi Vision 2030’ initiative.
Star players such as Brooks Koepka, Cameron Smith, Phil Mickelson, Dustin Johnson, and Bubba Watson swapped the PGA Tour for LIV ahead of its inaugural season.
Despite much contention with the PGA Tour, LIV Golf announced an agreed merger with the established US golf board earlier this year, which is yet to be finalized and confirmed.
As golf enters this new phase, Simplebet is aiming to please fans with a new set of micro betting products for the tournament, beginning this week.
The micro betting firm also has markets for an array of leagues including the NFL, NBA, MLB, college football and basketball. The firm is linked with a host of leading US operators and has recently unveiled its Same Drive Parlay product to continue innovating in the micro betting space.