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    Sports Betting Hall of Fame

    Why photography’s loss has been sports betting’s gain

    Sportsbook Martyn Elliott -
    As she prepares to be inducted into the Sports Betting Hall of Fame, Sandy Drozd reflects on an “interesting career” that started with a...
    Chris Andrews - Sports Betting Hall of Fame

    Adding some Pittsburgh steel to Nevada’s sportsbooks

    Interviews Martyn Elliott -
    Perhaps it was always Chris Andrews’ destiny to become a bookmaker; after all it was in the blood. However, while his career choice may...
    Responsible Gambling Leaders

    SBC Summit NA: Responsible gambling is more than just an 800 number

    Sportsbook Jessica Welman -
    The opening panel of the Player Protection Symposium at this year's SBC Summit North America, Leaders Panel - Walking the Tight Rope of Player...
    orts betting industry

    Future Anthem secures Series A funding to strengthen North American opportunities

    Sportsbook Charlie Horner -
    AI and data science firm Future Anthem has closed a Series A funding round as it aims to accelerate its North American growth in...
    Sports betting and igaming supplier FSB has confirmed the appointment of Lisa Waterfield as its Director of Sales, North America. Waterfield has spent the last two years as a Business Development consultant for FSB but has now secured a promotion to ‘play a pivotal full-time role’ in leading FSB’s momentum in North America. Under her new remit, Waterfield will be charged with continuing FSB’s North American expansion, which so far includes partnerships in several US states and license approval in the newly regulated Ontario market. Ian Freeman, Chief Revenue Officer at FSB, said: “These are hugely exciting times for FSB in NorthAmerica as we continue to build new state and province partnerships across the region. The promotion of Lisa to a leadership role in the organization is testament to the instrumental part she has played in this story of momentum and growth over the last year.” Waterfield’s career has seen her gather over three decades of gaming experience, having spent time in senior sales roles with Aristocrat, WMS and Acres Gaming. Commenting on her new role, Waterfield added: “Working in a consultancy capacity for FSB over the last two years has been exhilarating and the opportunity to join the organization full time has always been an aspiration of mine. “The dual proposition of our world-class proprietary product offering and dynamic, talented North American team has been the fire behind our striking surge in the US and Canada over the last 12 months. This growth journey will continue and I feel immensely excited to be playing a full-time role in it.” Waterfield spoke to SBC Americas back in April to discuss the role that tribal gaming plays in the supplier’s growth over the last few years. Freeman added: “Lisa is a fantastic addition to our North American Business Development team which is led by Mike Van Ermen. Her comprehensive industry experience and mastery of building and nourishing client relationships have enabled us to form powerful partnerships in the US and Canada. “I’ve no doubt that she will be integral to the realization of our goal of becoming North America’s leading tier-one service provider in the B2B sports betting and icasino segment.”

    Lisa Waterfield promoted to spearhead FSB North American sales

    Sportsbook Charlie Horner -
    Sports betting and igaming supplier FSB has confirmed the appointment of Lisa Waterfield as its Director of Sales, North America. Waterfield has spent the last...
    2mee video marketing

    2mee uses video holograms to engage gambling customers

    Sportsbook Jessica Welman -
    When it comes to communication on the internet, sometimes all the words can blur together. With users reading thousands of words a day, 2mee...
    Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform

    Oly Sport partners with Betswap.gg to produce NFT racing game

    Sportsbook Charlie Horner -
    Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform. Under the provisions...
    Licensing firm Compliable has formed a partnership with Odds On Compliance to expand the reach of its compliance services in the US

    Compliable strikes deal with Odds On Compliance to fuel US ambitions

    Sportsbook Charlie Horner -
    Licensing firm Compliable has formed a partnership with Odds On Compliance to expand the reach of its compliance services in the US.The partnership sees...
    Bally Bet has launched its online sportsbook in New York, becoming the ninth and final operator to go live with its offering in the Empire State.

    SharpLink Gaming adds Tom Masterman as Vice President of Revenue

    Sportsbook Conor Porter -
    SharpLink Gaming has appointed sports betting industry veteran Tom Masterman as its new Vice President of Revenue.Reporting to CEO Rob Phythian, Masterman will be...
    Cipher Sports Technology Group has secured capital to further its US sports betting ambitions as Australian-based investment firm Cygnet Capital led a $5m Series A funding round into the firm

    Cipher Sports Tech Group ‘thrilled’ as Cygnet Capital leads $5m Series A round

    Sportsbook Charlie Horner -
    Cipher Sports Technology Group has secured capital to further its US sports betting ambitions as Australian-based investment firm Cygnet Capital led a $5m Series...
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    Event News

    SBC Player Experience Academy

    SBC Summit’s Player Experience Academy explores engagement and its limits

    Events Contributor -
    SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
    SBC Summit SBC Connect

    SBC Summit 2026 rolls out structured networking, powered by SBC Connect

    Events Contributor -
    SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
    SBC Global Prediction Markets Forum

    SBC unveils new Global Prediction Markets Forum in Lisbon 

    Sportsbook Tom Nightingale -
    SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
    SBC Summit

    SBC Summit’s new masterclasses bring hands-on training to delegates

    Events Adam Candee -
    SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
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