Rush Street Interactive’s RushBet has extended its partnership with Spanish soccer league LaLiga to take its existing partnership in Colombia across South America.
Ahead of the beginning of the 2022/23 LaLiga season kicking off this weekend, RSI has entered an exclusive partnership with the league which spans over the next three seasons to provide RushBet with IP rights for both LaLiga Santander and Spanish soccer’s second tier, LaLiga Smartbank.
The rights span across the use of team names, shields, players’ images and competition logos.
Furthermore, RushBet will receive merchandise such as jerseys and balls from LaLiga clubs and offer them to customers at sports bars and through giveaways.
“LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league,” said Valentin Birnstein, General Manager of RSI Colombia.
“We are committed to providing RushBet players with top-tier content and high-quality entertainment, and expanding our partnership with LaLiga helps to achieve those objectives.”
As well as gaining IP rights to LaLiga’s images, RushBet will also be able to award hospitality packages to its players, who can win all-expenses-paid trips, VIP style to LaLiga fixtures including the El Clasico between Barcelona and Real Madrid.
Finally the partnership will ensure that the league and the sportsbook will have a co-branded presence on social media, where they will have collaborations on each other’s accounts.
“This new expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer,” added Oscar Mayo, Executive Director of LaLiga.
“As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries.”