Future Anthem, an AI and data science company, has doubled down on its commitment to North American expansion with the hiring of Julie Haddon and Ian Tibot.
Haddon joins the firm’s Board of Directors as a Non-Executive Member, while Tibot is the firm’s new Chief Product Officer.
Haddon has vast experience in top-level management, most recently working for the past five years at the National Football League (NFL) as its Senior Vice President, Global Brand and Consumer Marketing.
She has also held high-level roles and consulting positions at PayPal, Twitter, eBay, DreamWorks, SoFi, and Zynga.
“This is an exciting time to be part of a fast-growing AI and data business,” stated Haddon.
“Future Anthem is built on firm foundations with a standout executive team and is on an impressive growth trajectory having eclipsed many business milestones. I look forward to helping Leigh and the team double down on that rapid progress to help Future Anthem scale as it enters North America.”
Before joining Future Anthem, Tibot spent nine years at William Hill as its Head of Product.
Here, he was responsible for the operator’s sportsbook platform, as well as international product development for gaming and sports across multiple markets, leading teams of 100+ members in three European locations.
“The combination of Future Anthem’s achievements to date, alongside its vision and future ambitions made it an easy decision to join,” Tibot remarked on his appointment.
“Future Anthem’s must-have, market-leading solutions will allow us to shake up the sports vertical and capitalize on the success in gaming.”
Commenting on the hires, Future Anthem CEO, Leigh Nissim, said: “Bringing Julie and Ian into the business is a real statement of intent. They are transformational appointments that will enhance our ways of working and are key to realizing our expansion plans following our recent investment.
“Julie’s invaluable Brand and Marketing leadership experience at blue-chip international technology, media, and sports organizations will significantly accelerate our roll-out in North America and we now have a fantastic, well-balanced board with hugely relevant knowledge in a number of key areas.
“Ian’s background fuels our momentum in sports betting – with his addition allowing Future Anthem to lead the charge in personalization in this area, as we make additional R&D investment to capitalize on the opportunity in sport.
“We continue to proactively identify and bring in the best talent across the business. We have several hires planned, including a General Manager, Americas, and multiple roles in our product team. Meanwhile, our rolling intern program goes from strength to strength.”
Last month, Future Anthem closed a Series A round of funding led by Bettor Capital, accelerating its growth in the sports betting industry across North and Latin America.