Rivalo, the Brazilian sports betting site and holder of a Colombian gaming license with Coljuegos, has signed world renowned Brazilian footballer Cafu as brand ambassador.
Cafu, widely acknowledged as among the most brilliant right-backs in Brazilian national team history, has conquered the world five times, twice for São Paulo, twice for the Brazilian national team and once for AC Milan.
Under the terms of the agreement he will remain as brand ambassador until the end of the FIFA World Cup Qatar 2022. During this time he will play a starring role in marketing campaigns including television and social media, with a particular focus on raising Rivalo’s brand profile in Brazil.
Commercial Director Neill Simpson said: “To have such a household name and legendary footballer align himself with our brand, gives me great pride. We are working on some fantastic initiatives and this is a real statement of intent for Rivalo going forward, not just in Brazil but in the whole of Latin America.
“We have worked incredibly hard over the last six years to establish Rivalo as the leading player in the Brazilian sports betting market and this latest announcement will further enhance this position as we work alongside Cafu and his team to bring some great insights and content to the Brazilian public over the next 18 months.”
Rivalo, owned and operated by Curacao-registered Matchserv Solutions, has been in operation for over 10 years across Europe and more recently switched focus to Latin America.