The Chicago Bears, BetRivers.com operator Rush Street Interactive and Rivers Casino have agreed to a multi-year exclusive partnership this week.
The agreement marks the Bears’ first multi-year exclusive deal in the sportsbook and casino sectors, making BetRivers the Bears’ Official Sportsbook Partner and Rivers Casino the Bears’ Official Casino Partner.
Under the terms of the collaboration, BetRivers and Rivers Casino will receive a mix of prominent in-stadium signage, and digital, social and print assets. Additionally, BetRivers will be the Title Partner of the team’s customized Free to Play Game on the Chicago Bears Official App.
BetRivers.com players will see collaborative promotions for exclusive Chicago Bears prizes and experiences while betting on their favorite team.
Bears President and CEO Ted Phillips explained: “We are incredibly excited to announce BetRivers and Rivers Casino as our first multi-year exclusive partner in the Sportsbook and Casino categories. We look forward to connecting with our fans in fun and unique ways through these avenues and couldn’t be prouder to be building this relationship with a hometown company.”
Neil Bluhm, Executive Chairman and Co-Founder of Rush Street Interactive and Rush Street Gaming, added: “As a lifelong Bears fan, I am thrilled to have BetRivers and Rivers Casino partner with our hometown NFL team, the Chicago Bears, as the organization’s only Official Sportsbook and Casino Partner.
“We look forward to expanding our relationship with the Bears and their dedicated fan base, and offering innovative products and promotions as we remain committed to delivering a first-rate customer experience. This partnership also reinforces our commitment to hometown teams in states where we have our online and land-based sportsbooks.”