Sports betting technology firm PlayUp has agreed to become the first sports gaming partner of Panther City Lacrosse Club.
In a deal believed to be the largest team sponsorship arrangement in National Lacrosse League (NLL) history, PlayUp has also been designated as a founding partner, fantasy sports partner, and e-sports partner.
The deal includes prominent logo placement on the Panther City jersey; branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games; VIP hospitality to further enhance PlayUp’s customer service offering; and In stadium branding including a main entrance brand station, on-field logos and board signage at regular season and postseason home games.
Panther City Lacrosse Club President, CEO & Managing Partner Greg Bibb, stated: “We are thrilled to welcome PlayUp as a partner of Panther City Lacrosse Club. We look forward to introducing our fans to the PlayUp brand and we are proud to wear the PlayUp name on our game jersey.”
The agreement is also PlayUp’s first Texas-based sponsorship. Should sports betting become legalized in Texas, the partnership could potentially lead to market access for PlayUp in the state, subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.
PlayUp USA Chairman Dennis Drazin has said the partnership will help grow the brand due to Texas’ large population size and its love of sport.
Drazin commented: “Texas is an evolving state in terms of sports betting and should legalization occur, we want to ensure we are positioned to maximize that opportunity. We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state.”
