Sports - archive

The sports view on sports betting

Caesars Entertainment agree Cleveland Cavaliers partnership

Caesars Entertainment partners with Cleveland Cavaliers ahead of Ohio launch

Caesars Entertainment has announced a new multi-year partnership with the Cleveland Cavaliers, becoming an official sports betting and casino partner to the NBA team.Pending...
Sportradar Integrity Services has extended its agreement with the Brazilian Football Confederation, monitoring more football competitions in the country.

Sportradar Integrity Services extends deal with Brazilian Football Confederation

Sportradar Integrity Services, a division of Sportradar, has extended its agreement with the Brazilian Football Confederation (CBF) for a further three years, increasing the...
FanDuel Group has agreed to a multi-year partnership with the Buffalo Sabres, becoming the official sports betting partner of the NHL franchise.

FanDuel Group seals multi-year partnership with Buffalo Sabres

FanDuel Group has agreed to a multi-year partnership with the Buffalo Sabres, becoming the official sports betting partner of the NHL franchise.As part of...
FansUnite has announced its subsidiary American Affiliate (AmAff) secured $1.75m in first-time deposits from its promotional campaign for the Super Bowl weekend

FansUnite’s AmAff secures $1.75m in first-time deposits over Super Bowl weekend

FansUnite has announced its subsidiary American Affiliate (AmAff) secured $1.75m in first-time deposits from its promotional campaign for the Super Bowl weekend.Aiding partner sportsbooks...
Bet99 has signed the National Hockey League’s Toronto Maple Leafs star Auston Matthews on an endorsement deal

Bet99 signs up NHL star Auston Matthews

Bet99 has signed the National Hockey League’s Toronto Maple Leafs star Auston Matthews on an endorsement deal. As reported by SportsHandle, the Canadian sportsbook has...

Bayes Esports’ Dachselt: Fundamental difference between esports and traditional sports data

For Bayes Esports CEO Martin Dachselt, it is essential to establish the key differences between esports and traditional sports when it comes to the...
In this upcoming SBC webinar, SIS and RACELAB share insights into next-generation racing trading to grow business and maximize margins.

SIS and RACELAB: Next-generation racing trading insight

In this upcoming SBC webinar, SIS, a leading supplier of 24/7 betting services to the global betting and gaming industry, and RACELAB, an innovative...
Aspire Global will provide its full turnkey platform solution to WIN Group and migrate its esports website to its Core Platform (PAM).

Aspire Global agrees to WIN Group deal ‘to lead’ in esports

Aspire Global has signed an agreement with WIN Group to provide its full turnkey platform solution to the esports wagering company and migrate its...
BetMGM has launched a new roulette and blackjack game in partnership with NBA franchise Philadelphia 76ers.

BetMGM launches Philadelphia 76ers Roulette and Blackjack games

BetMGM has launched a new roulette and blackjack game in partnership with NBA franchise Philadelphia 76ers.Featuring the team’s branding and colors, BetMGM users can...
ortsHandle and friends deliver another round-up of the week’s big developments in US sports betting.

SportsHandle: That was the week that was in US sports betting

SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.NY Trumps Rivals In Super Bowl Bets, Handling About 25%...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...