FanDuel Group has agreed to a multi-year partnership with the Buffalo Sabres, becoming the official sports betting partner of the NHL franchise.
As part of the deal, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions, and postgame.
The NHL team’s broadcasts will include the sportsbook in sports betting segments during the pregame show and after the first and second-period intermissions. Real-time betting odds will be integrated throughout the broadcast as well.
FanDuel can also use official Sabres marks and logos in marketing and in-arena signage for all Sabres home games as part of the partnership.
Mike Raffensperger, CMO of FanDuel Group, commented: “On the heels of bringing America’s #1 Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience.
“This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level.”
“We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans,” added Dan Misko, Pegula Sports & Entertainment Sr, Vice President of Business Development.
“FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we’re very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come.”
Earlier this month, FanDuel announced a partnership with Incentive Games, an independent provider of free-to-play sports and casino games, to help with its launch in the North American market.
The sportsbook has also recently entered into an exclusive content-focused partnership with Boardroom, the sports business media network of NBA star Kevin Durant and Rich Kleiman.