FansUnite has announced its subsidiary American Affiliate (AmAff) secured $1.75m in first-time deposits from its promotional campaign for the Super Bowl weekend.
Aiding partner sportsbooks to drive customer acquisition through brand-focused material, AmAff attracted 6500 new customers to deposit funds for the Big Game, which saw the LA Rams defeat the Cincinnati Bengals.
On average, AmAff attracted one new customer each minute throughout the three days prior to the Super Bowl kick-off, setting a new company record.
“The new record number of depositing customers that we generated during football’s biggest weekend is a testament to our robustness as a customer acquisition partner for leading sportsbooks,” said Chris Grove, CEO of American Affiliate. “Our momentum is driven by our mission to educate, entertain, and engage consumers who are interested in sports betting.”
FansUnite confirmed the acquisition of AmAff in November last year and since then, the customer acquisition firm has generated over 35,000 new customers for its online sportsbook partners, with those new customers making over $4m in first-time deposits. AmAff partners include national sportsbooks such as BetMGM, Caesars, DraftKings and FanDuel.
“We are excited to announce a new operational milestone, highlighted by the 6500+ new depositing customers registered through AmAff,” added Scott Burton, CEO of FansUnite.
“The Super Bowl garners massive viewership from more than 100 million people throughout North America, which provides us with the opportunity to monetize the high volume of sports betting activity. We look forward to more success from the American Affiliate team during upcoming major sports events.”