Caesars Entertainment has announced a new multi-year partnership with the Cleveland Cavaliers, becoming an official sports betting and casino partner to the NBA team.
Pending regulatory approval, Caesars will also open a ‘best-in-class’ retail sportsbook on the street level inside the northwest atrium area of the team’s home venue, Rocket Mortgage FieldHouse, with construction expected to begin soon.
Chris Holdren, Co-President of Caesars Digital, commented: “We’re ready to welcome Ohio sports fans into the Caesars Sportsbook Empire, while also making history with our second sportsbook at an NBA arena.
“Building upon our already established roots with Scioto Downs in Columbus, we’re excited to announce our partnership with the Cavaliers at an exciting time in their franchise’s history.”
Slated for an end-of-2022 opening, the sportsbook will have betting windows for cash wagering and combine custom VIP and hospitality experiences for Caesars Rewards members, along with on-site activations throughout the year. It will be open all year round for both eligible fans with tickets to events and those without tickets who wish to place wagers.
The 10,355 square foot venue will feature a full-service bar and VIP lounge, an extensive menu and wall-to-wall TV’s, with the costs of these improvements paid for entirely by Caesars and the Cavaliers.
Once mobile sports betting goes live in Ohio, fans will be able to download the Caesars Sportsbook app to make a bet anywhere in the state.
Caesars Sportsbook players can also earn tier and reward credits through the industry-leading customer loyalty program, Caesars Rewards, to unlock ‘emperor-worthy experiences’, including access to a range of hospitality assets and VIP experiences with the Cavaliers.
“As we prepare to launch sports betting in Ohio later this year, this wide-ranging partnership enables us to connect with the Cavs’ passionate and highly engaged fanbase,” Holdren added.
“Caesars Sportsbook at Rocket Mortgage FieldHouse will be a first-class venue providing an exciting atmosphere for sports betting and more.”
Caesar Sportsbook will also gain access to the use of official Cavaliers logos and TV-visible in-game signage, in addition to broadcast and digital content across their properties.