William Hill Sports Lounge welcomes first NJ customers
The New Jersey Devils and Newark’s Prudential Center hosted a high-profile ribbon cutting ceremony last Friday evening to mark the opening of the new 1,200-square-foot William Hill Sports Lounge prior...
BMM Testlabs white paper explains key implications of integrity fee
BMM Testlabs has produced a white paper written by Senior Manager of Marketing and Education Robin Bernhard that aims to tackle the thorny issue...
That was the week that was in US sports betting
Brett Smiley from SportsHandle brings SBC Americas another round-up of the week’s big developments in US sports betting.New Jersey Sports Betting Handle Skyrockets To...
Opening ceremony for William Hill’s Prudential sportsbook today
The New Jersey Devils and Newark's Prudential Center will host a ribbon cutting ceremony to open the new 1,200-square-foot William Hill Sports Lounge prior to...
Pittsburgh Knights gets the backing of NFL’s Steelers
North American esports organisation Pittsburgh Knights has confirmed that it has received investment from NFL team Pittsburgh Steelers.Having been formed in 2017, the Pittsburgh...
NBA makes Mexican wave with Codere partnership
Multinational Spanish gaming operator Codere has been appointed by the NBA as its first official games partner in Mexico. The partnership will be promoted...
New Jersey sportsbooks show ‘bouncebackability’ in November
After a sobering October period of trading, New Jersey’s sportsbooks saw their fortunes take a welcome turn for the better in November, with both...
Time for Canada to iron out its sports betting anomaly
When PASPA bit the dust last May, all of the focus was naturally on how America’s states would embrace sports betting; which of them...
Migu to put NBA on the map in China
The National Basketball Association (NBA) has formalized a multi-year partnership deal with Chinese digital content producer Migu to provide content to fans in mainland...
Gaming Nation switches to new Ascend FS brand
Gaming Nation Inc has announced the launch of a new brand identity that represents, it claims, a significant step in the evolution of the...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...