Global sports expert Jaap Kalma to drive Betting on Sports America
SBC (Sports Betting Community) has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America...
DraftKings and PFL re-imagining MMA
DraftKings heads into the festive period as part of a new strategic collaboration with the Professional Fighters League (PFL). The deal, said the DFS...
Regulator gives the green light for Philly SugarHouse Sportsbook
The SugarHouse Casino in Philadelphia has completed a two-day operational test period and received approval from the Pennsylvania Gaming Control Board for its SugarHouse Sportsbook...
William Hill Sports Lounge welcomes first NJ customers
The New Jersey Devils and Newark’s Prudential Center hosted a high-profile ribbon cutting ceremony last Friday evening to mark the opening of the new 1,200-square-foot William Hill Sports Lounge prior...
BMM Testlabs white paper explains key implications of integrity fee
BMM Testlabs has produced a white paper written by Senior Manager of Marketing and Education Robin Bernhard that aims to tackle the thorny issue...
That was the week that was in US sports betting
Brett Smiley from SportsHandle brings SBC Americas another round-up of the week’s big developments in US sports betting.
New Jersey Sports Betting Handle Skyrockets To...
Opening ceremony for William Hill’s Prudential sportsbook today
The New Jersey Devils and Newark's Prudential Center will host a ribbon cutting ceremony to open the new 1,200-square-foot William Hill Sports Lounge prior to...
Pittsburgh Knights gets the backing of NFL’s Steelers
North American esports organisation Pittsburgh Knights has confirmed that it has received investment from NFL team Pittsburgh Steelers.
Having been formed in 2017, the Pittsburgh...
NBA makes Mexican wave with Codere partnership
Multinational Spanish gaming operator Codere has been appointed by the NBA as its first official games partner in Mexico. The partnership will be promoted...
New Jersey sportsbooks show ‘bouncebackability’ in November
After a sobering October period of trading, New Jersey’s sportsbooks saw their fortunes take a welcome turn for the better in November, with both...
Event News
Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA
At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby Millicast to discuss the power of real-time livestreaming
Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Jesse Learmonth has two tips for pitch contest participants
The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...
Headliners announced for SBC Summit North America 2024
SBC Summit North America will feature a powerhouse lineup of conference headliners, covering everything from legislative insights to the future of women's sports, at...