In a move designed to strengthen its data and analytical power, Major League Soccer (MLS) has secured an exclusive global partnership with Stats Perform. As part of the agreement, all MLS data across betting, media and broadcast platforms will be collected and distributed by the sports analytics company.
For the first time, MLS and US Soccer will also offer an official data feed optimized for sports betting operators from all MLS, and select US National Team and US Open Cup matches.
The partnership, facilitated by Soccer United Marketing (SUM), provides Stats Perform analytical access to a multitude of US competitions such as the MLS, US Open Cup and Men’s and Women’s National Team matches.
Alex Rice, Chief Rights Officer at Stats Perform, commented: “We’re delighted to announce we have been chosen as the exclusive global data partner for MLS and US Soccer.
“As a trusted partner of MLS for over 10 years and US Soccer for three years, we look forward to delivering the highest quality data to create the best experiences for fans and bettors, while continuing to support the growth of soccer in North America.”
US Soccer’s Director of Analytics and Research Ross Moses stated: “The partnership with Stats Perform further represents US Soccer’s commitment to using data and technology to grow the game domestically.
“Data quality and coverage are central to our objectives to win and grow the fanbase, and Stats Perform has shown to be a leader in the space.”
The Stats Perform Integrity Unit will work alongside the MLS to protect competitions from corruption, preventing match manipulation and betting fraud through education, performance analysis, 24/7 global monitoring and intelligence.
Chris Schlosser, SVP of SUM Media concluded: “Soccer United Marketing is proud to facilitate the execution of this expansive, long-term partnership between Stats Perform, MLS and US Soccer.
“We are excited to partner with Stats Perform to create MLS and US Soccer’s first official data feed optimized for sports betting. As the betting landscape continues to evolve, it is important that quality and accurate data are available to power sports betting experiences and Stats Perform is a proven global leader in the creation of soccer betting data feeds.”
Spectators will also be able to receive data directly from the stadium whilst providing live granular player performance statistics and integrity services.