PGA Tour launches new Golfbet website to improve fan immersion
The PGA Tour has unveiled a redesign of its PGATour and Golfbet.com websites, placing fan immersion and elevated technology at the heart of the...
Arizona Super Bowl: The first Big Game in a regulated state
The NFL’s final game of the 2022 season, Super Bowl LVII, will be hosted in Glendale, Arizona at State Farm Stadium, home of the...
Super Bowl 2023: How betting markets are viewing the Big Game – Part 1
Ahead of the Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the...
NBA puts its foot down on “risk-free” in advertising
The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
Quarter4 to generate AI sports betting content with Narrativa
Predictive sports data platform Quarter4 is bringing AI-generated sports betting content to the gaming space via a partnership with the AI content marketplace Narrativa.Through...
XB Net: Taking Jai Alai to North America’s underserved Hispanic bettors
Simon Fraser, SVP International for XB Net, tells SBC about the company’s new Jai Alai streaming and odds package, and explains why he believes...
Simplebet: Micro-betting ‘appetite’ present during NFL playoffs
Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua...
IBIA: Annual betting alert increase in 2022 caused by wider network
The International Betting Integrity Association (IBIA) has declared an increase in annual suspicious betting alerts in 2022 due to the widening of its monitoring...
DraftKings will be part of Miller Lite and Coor’s Light Super Bowl ad
Two American beer brands are bringing an element of betting to a Super Bowl commercial. Miller Lite and Coor's Light are facing off in...
Gaming Society advisory board adds three sports icons
Gaming Society has added three sports icons to its advisory board of directors - Chelsea Gray, Derek Jeter, and Sheryl Swoopes - who will...
Event News
Five questions with PrizePicks head of RG Phil Sherwood about responsible gaming
Following up on recent discussion around responsible gaming and player protection at this month's SBC Summit Americas in Ft. Lauderdale, Fla., SBC Americas spoke...
SBC Summit to examine what effective player protection looks like in practice
As expectations around player safety continue to evolve, operators face increasing pressure to detect signs of gambling-related harm earlier and implement more effective interventions....
SBC Summit Americas 2026: Big topics and lasting connections
SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...