PGA Tour launches new Golfbet website to improve fan immersion
The PGA Tour has unveiled a redesign of its PGATour and Golfbet.com websites, placing fan immersion and elevated technology at the heart of the...
Arizona Super Bowl: The first Big Game in a regulated state
The NFL’s final game of the 2022 season, Super Bowl LVII, will be hosted in Glendale, Arizona at State Farm Stadium, home of the...
Super Bowl 2023: How betting markets are viewing the Big Game – Part 1
Ahead of the Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the...
NBA puts its foot down on “risk-free” in advertising
The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
Quarter4 to generate AI sports betting content with Narrativa
Predictive sports data platform Quarter4 is bringing AI-generated sports betting content to the gaming space via a partnership with the AI content marketplace Narrativa.Through...
XB Net: Taking Jai Alai to North America’s underserved Hispanic bettors
Simon Fraser, SVP International for XB Net, tells SBC about the company’s new Jai Alai streaming and odds package, and explains why he believes...
Simplebet: Micro-betting ‘appetite’ present during NFL playoffs
Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua...
IBIA: Annual betting alert increase in 2022 caused by wider network
The International Betting Integrity Association (IBIA) has declared an increase in annual suspicious betting alerts in 2022 due to the widening of its monitoring...
DraftKings will be part of Miller Lite and Coor’s Light Super Bowl ad
Two American beer brands are bringing an element of betting to a Super Bowl commercial. Miller Lite and Coor's Light are facing off in...
Gaming Society advisory board adds three sports icons
Gaming Society has added three sports icons to its advisory board of directors - Chelsea Gray, Derek Jeter, and Sheryl Swoopes - who will...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...