PGA Tour launches new Golfbet website to improve fan immersion
The PGA Tour has unveiled a redesign of its PGATour and Golfbet.com websites, placing fan immersion and elevated technology at the heart of the...
Arizona Super Bowl: The first Big Game in a regulated state
The NFL’s final game of the 2022 season, Super Bowl LVII, will be hosted in Glendale, Arizona at State Farm Stadium, home of the...
Super Bowl 2023: How betting markets are viewing the Big Game – Part 1
Ahead of the Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the...
NBA puts its foot down on “risk-free” in advertising
The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
Quarter4 to generate AI sports betting content with Narrativa
Predictive sports data platform Quarter4 is bringing AI-generated sports betting content to the gaming space via a partnership with the AI content marketplace Narrativa.Through...
XB Net: Taking Jai Alai to North America’s underserved Hispanic bettors
Simon Fraser, SVP International for XB Net, tells SBC about the company’s new Jai Alai streaming and odds package, and explains why he believes...
Simplebet: Micro-betting ‘appetite’ present during NFL playoffs
Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua...
IBIA: Annual betting alert increase in 2022 caused by wider network
The International Betting Integrity Association (IBIA) has declared an increase in annual suspicious betting alerts in 2022 due to the widening of its monitoring...
DraftKings will be part of Miller Lite and Coor’s Light Super Bowl ad
Two American beer brands are bringing an element of betting to a Super Bowl commercial. Miller Lite and Coor's Light are facing off in...
Gaming Society advisory board adds three sports icons
Gaming Society has added three sports icons to its advisory board of directors - Chelsea Gray, Derek Jeter, and Sheryl Swoopes - who will...
Event News
SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...
SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe builds on Amsterdam move with regulated markets focus
SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030
SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...
SBC Summit Live Blog: Snoop Dogg reveal highlights final day
LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....