Arizona Super Bowl: The first Big Game in a regulated state
The NFL’s final game of the 2022 season, Super Bowl LVII, will be hosted in Glendale, Arizona at State Farm Stadium, home of the...
Super Bowl 2023: How betting markets are viewing the Big Game – Part 1
Ahead of the Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the...
NBA puts its foot down on “risk-free” in advertising
The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
Quarter4 to generate AI sports betting content with Narrativa
Predictive sports data platform Quarter4 is bringing AI-generated sports betting content to the gaming space via a partnership with the AI content marketplace Narrativa.Through...
XB Net: Taking Jai Alai to North America’s underserved Hispanic bettors
Simon Fraser, SVP International for XB Net, tells SBC about the company’s new Jai Alai streaming and odds package, and explains why he believes...
Simplebet: Micro-betting ‘appetite’ present during NFL playoffs
Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua...
IBIA: Annual betting alert increase in 2022 caused by wider network
The International Betting Integrity Association (IBIA) has declared an increase in annual suspicious betting alerts in 2022 due to the widening of its monitoring...
DraftKings will be part of Miller Lite and Coor’s Light Super Bowl ad
Two American beer brands are bringing an element of betting to a Super Bowl commercial. Miller Lite and Coor's Light are facing off in...
Gaming Society advisory board adds three sports icons
Gaming Society has added three sports icons to its advisory board of directors - Chelsea Gray, Derek Jeter, and Sheryl Swoopes - who will...
MGM Resorts to create new fan experiences with NFLPA
MGM Resorts International has agreed to a multi-year deal with the National Football League Players Association (NFLPA) to become its hospitality and strategic partner...
Event News
SBC Summit Americas returns June 9-11 with new ways to network
SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas to explore smarter player protection strategies
As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...
SBC Summit Canada reinforces role as industry’s meeting point amid Alberta momentum
SBC Summit Canada returned to Toronto last week, bringing the industry together at a pivotal moment for the Canadian gaming sector, as Alberta’s upcoming regulated...
SBC Summit Americas to address new realities of affiliate growth in Latin America
SBC Summit Americas will examine how affiliates can adapt to Latin America’s rapidly evolving gaming landscape through its dedicated Latin America Marketing and Affiliates...