Sports - archive

The sports view on sports betting

PGA Tour app

PGA Tour launches new Golfbet website to improve fan immersion

The PGA Tour has unveiled a redesign of its PGATour and Golfbet.com websites, placing fan immersion and elevated technology at the heart of the...
Alternating Super Bowl LVII and NFL flags

Arizona Super Bowl: The first Big Game in a regulated state

The NFL’s final game of the 2022 season, Super Bowl LVII, will be hosted in Glendale, Arizona at State Farm Stadium, home of the...
NFL Logo

Super Bowl 2023: How betting markets are viewing the Big Game – Part 1

Ahead of the Super Bowl 2023, SBC Americas caught up with a range of industry stakeholders to see how they are preparing for the...
foot on basketball

NBA puts its foot down on “risk-free” in advertising

The list of groups who believe the times of "risk-free bet" advertisements got longer this week. The NBA is officially banning "risk-free" from any...
Basketball player

Quarter4 to generate AI sports betting content with Narrativa

Predictive sports data platform Quarter4 is bringing AI-generated sports betting content to the gaming space via a partnership with the AI content marketplace Narrativa.Through...
XB Net Jai Alai

XB Net: Taking Jai Alai to North America’s underserved Hispanic bettors

Simon Fraser, SVP International for XB Net, tells SBC about the company’s new Jai Alai streaming and odds package, and explains why he believes...
Jacksonville Jaguars quarterback Trevor Lawrence

Simplebet: Micro-betting ‘appetite’ present during NFL playoffs

Simplebet has reported a strong interest in its markets that focus on individual and team outcomes during the NFL playoffs, with CEO Chris Bevilacqua...
Pins linked by string to symbolize a connected network

IBIA: Annual betting alert increase in 2022 caused by wider network

The International Betting Integrity Association (IBIA) has declared an increase in annual suspicious betting alerts in 2022 due to the widening of its monitoring...
Promotional image of Miller Lite Coors Light High Stakes Beer Ad with DraftKings

DraftKings will be part of Miller Lite and Coor’s Light Super Bowl ad

Two American beer brands are bringing an element of betting to a Super Bowl commercial. Miller Lite and Coor's Light are facing off in...
Advisory board concept in the form of wooden blocks

Gaming Society advisory board adds three sports icons

Gaming Society has added three sports icons to its advisory board of directors - Chelsea Gray, Derek Jeter, and Sheryl Swoopes - who will...

Event News

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan SBC Summit

Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...
SBC

Applications for SBC Summit’s First Pitch now open

Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to...
illegal gaming

How state regulators can adapt to fighting illegal gaming in digital age

FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...