Google tightens up gambling advertising policy effective April 2025
Google continues to keep the gaming industry on its toes, this time with an announced update to the company's gambling advertising policy.The new policy...
Catena Media abandons AI project a year after announcing it
Less than a year after trumpeting its burgeoning AI project as something that will turn the company around, Catena Media has abandoned it."We have...
EveryMatrix strikes first US content aggregation deal with betPARX
EveryMatrix has announced that its SlotMatrix online casino portfolio has launched in New Jersey with the betPARX brand in what is its first U.S....
Super Bowl ’25 in NOLA: How payments are shaping Louisiana and US betting trends
Ahead of Super Bowl LIX, Paysafe’s Zak Cutler discusses how Louisiana and the broader U.S. sports betting markets can prepare for record-breaking engagement by...
DraftKings teaming with cosmetics company for Super Bowl marketing
DraftKings may be forgoing a Super Bowl ad during the Big Game this year, but the sports betting operator is still participating in the...
Eli and Peyton Manning go head-to-head in new FanDuel commercial
It's "may the best Manning win" in a new FanDuel commercial featuring brothers Eli and Peyton Manning that dropped on Friday.The Mannings, both two-time NFL champions...
Phil Hellmuth signs promotional deal with BetRivers online brands
After launching online poker in Pennsylvania this past October, BetRivers Poker has inked a deal with one of the most recognizable poker players in...
FanDuel latest sportsbook to sign Eli and Peyton Manning
Two-time NFL champions and brothers Peyton Manning and Eli Manning have signed on to become the latest stars of FanDuel's Super Bowl campaign.The Mannings...
Penn paid $25K fine in MA for past Barstool Can’t Lose Parlay
The era of Barstool Sportsbook is in Penn Entertainment's rearview mirror but news has come to light that the company did pay a $25,000...
Latest Affiliate Leaders magazine looks at SEO update, Brazil launch
The launch of regulated sports betting and igaming in Brazil takes centre stage in SBC Media’s second issue of Affiliate Leaders. Featuring the likes of Flashscore CEO Pavel Krbec, OneTwenty Group CEO Chris Russell and local...
Event News
SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big
BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Summit Americas 2026 live coverage: What happened on Day 1?
The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas returns June 9-11 with new ways to network
SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas to explore smarter player protection strategies
As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...