Jamie Foxx shines in BetMGM’s first online casino commercial ‘Vegas Lights’
BetMGM is putting its brand ambassador Jamie Foxx to use once again.The brand debuted its first online casino commercial on March 4, "Vegas Lights,"...
Addabbo’s NY sweeps ban bill would impact affiliates and suppliers
New York state Sen. Joseph Addabbo is repsonsible for a number of pieces of gambling reform legislation this year and now he has another...
Optimove buys gamification solution provider Adact
Marketing firm Optimove has acquired gamification marketing solutions provider Adact in a deal it says will bolster its AI-orchestrated experiences for customers.Adact's platform enables...
SBC strengthens Americas event with dedicated affiliation & payment summits
SBC is enhancing its first-ever North and South America-focused event, SBC Summit Americas, with the addition of two dedicated side summits focused on affiliation...
Google tightens up gambling advertising policy effective April 2025
Google continues to keep the gaming industry on its toes, this time with an announced update to the company's gambling advertising policy.The new policy...
Catena Media abandons AI project a year after announcing it
Less than a year after trumpeting its burgeoning AI project as something that will turn the company around, Catena Media has abandoned it."We have...
EveryMatrix strikes first US content aggregation deal with betPARX
EveryMatrix has announced that its SlotMatrix online casino portfolio has launched in New Jersey with the betPARX brand in what is its first U.S....
Super Bowl ’25 in NOLA: How payments are shaping Louisiana and US betting trends
Ahead of Super Bowl LIX, Paysafe’s Zak Cutler discusses how Louisiana and the broader U.S. sports betting markets can prepare for record-breaking engagement by...
DraftKings teaming with cosmetics company for Super Bowl marketing
DraftKings may be forgoing a Super Bowl ad during the Big Game this year, but the sports betting operator is still participating in the...
Eli and Peyton Manning go head-to-head in new FanDuel commercial
It's "may the best Manning win" in a new FanDuel commercial featuring brothers Eli and Peyton Manning that dropped on Friday.The Mannings, both two-time NFL champions...
Event News
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026
InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...