EveryMatrix has announced that its SlotMatrix online casino portfolio has launched in New Jersey with the betPARX brand in what is its first U.S. content aggregation deal.
betPARX now offers its customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content including Evolution Gaming’s “One Stop Shop” portfolio from studios such as NetEnt, Red Tiger, NoLimit City and Big Time Gaming.
EveryMatrix is the first supplier to integrate and launch that Evolution portfolio in the U.S., and betPARX players will also benefit from EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
SlotMatrix is the iGaming industry’s largest casino aggregator with more than 300 studio partners and 33,000 games. It will become betPARX’s leading iGaming content aggregator and expand its reach to both Pennsylvania and Michigan in the first quarter of this year.
“Going live with our first ever aggregation agreement with such a great partner as betPARX is a real milestone for the EveryMatrix business in North America,” said Erik Nyman, president of EveryMatrix Americas.
“Not only does our SlotMatrix platform open the door to a vast variety of content from leading iGaming suppliers such as EveryMatrix Games and Evolution, but it crucially also means betPARX customers can now significantly enhance their gaming experiences by playing the best and most exciting slots and live games the U.S. market has to offer.”
EveryMatrix has more than 300 global customers and holds North American licenses in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
betPARX offers retail sports betting at Parx Casino in Pennsylvania and operates iGaming and/or mobile sports betting in Pennsylvania, New Jersey, Maryland, Michigan and Ohio.
It already had a multi-state content agreement with EveryMatrix, but the new deal significantly expands that collaboration.
“Our integration with EveryMatrix means our players will benefit from superior gaming experiences by accessing the most in-demand titles, amplified by numerous gamification features that will further level up their enjoyment and engagement,” said betPARX COO John Dixon. “We’re excited to see the results across all three states.”
As well as SlotMatrix, betPARX works with other content suppliers such as White Hat Gaming.
