Phil Hellmuth signs promotional deal with BetRivers online brands
After launching online poker in Pennsylvania this past October, BetRivers Poker has inked a deal with one of the most recognizable poker players in...
FanDuel latest sportsbook to sign Eli and Peyton Manning
Two-time NFL champions and brothers Peyton Manning and Eli Manning have signed on to become the latest stars of FanDuel's Super Bowl campaign.The Mannings...
Penn paid $25K fine in MA for past Barstool Can’t Lose Parlay
The era of Barstool Sportsbook is in Penn Entertainment's rearview mirror but news has come to light that the company did pay a $25,000...
Latest Affiliate Leaders magazine looks at SEO update, Brazil launch
The launch of regulated sports betting and igaming in Brazil takes centre stage in SBC Media’s second issue of Affiliate Leaders. Featuring the likes of Flashscore CEO Pavel Krbec, OneTwenty Group CEO Chris Russell and local...
FanDuel offers users 3-month FanDuel Sports Network streaming trial
FanDuel is offering its players a three-month free trial of FanDuel Sports Network as a new bet-and-get promotion.From Dec. 19 to Jan. 20, users...
Google doubles down on site reputation abuse penalties
Google continues to fine-tune its stance on site reputation abuse, confounding some affiliates in the process. And now publishers are starting to lash out.The...
BetMGM hires away Rocket Mortgage exec as new CMO
BetMGM has added to its C-suite executive team by hiring experienced marketing leader Casey Hurbis as its new chief marketing officer.Hurbis has not...
Joe Budden and other influencers star in new PrizePicks holiday commercial
PrizePicks has unveiled a new holiday-season marketing campaign that leans on several renowned personalities, as well as announcing the return of its annual Picksmas...
FanDuel partners with pro women’s hockey league on betting and streaming
U.S. online sports betting market leader FanDuel is now an official sports betting partner of the Professional Women's Hockey League (PWHL).The deal, announced on...
Board member tied to controversial AI project leaves Catena
Changes at Catena Media continue, as the company is bidding farewell to a member of the board of directors. Øystein Engebretsen is leaving the board...
Event News
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026
InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...