SBC is enhancing its first-ever North and South America-focused event, SBC Summit Americas, with the addition of two dedicated side summits focused on affiliation and payments.
Running May 13-15 at the Broward County Convention Center, the Affiliate Leaders Summit and Payment Expert Summit will tackle key challenges in the respective sectors through dedicated educational tracks and specialized expo floor areas, helping attendees connect with relevant leads more efficiently.
“Every year, more and more payment and affiliate professionals join our events, highlighting just how important these sectors are becoming. So, it just made sense to introduce these two side summits as part of the event,” said SBC CEO and founder Rasmus Sojmark.
With 4,000 representatives from leading operators and 1,000 affiliate representatives set to attend the event, the Affiliate Leaders Summit’s show floor will provie an opportunity for affiliates to network, discuss traffic acquisition, negotiate commission structures, and everything in between.
Some of the top regional operators and affiliates have already secured their spots on the expo floor, ready for business discussions. Brands exhibiting at the Affiliate Leaders Summit include Bazoom Group, bet365, BetMGM, Caesars Digital, Clever Advertising, DraftKings, FanDuel, and KeyAffiliates.
For those seeking reinforcements in payments and compliance, the Payment Expert Summit will be packed with opportunities. The summit will bring together operators, payment providers, fintech leaders, and compliance experts, including firms specializing in KYC and AML. Confirmed exhibitors include Approvely/Gamble ID, IDnow, PayNearMe, Paysafe, Signature Payments, Trustly and Transunion.
“By strategically positioning these summits on the show floor and grouping key company types together, we’ve made it easier than ever for attendees to discover the right products they need to stay competitive in their target markets,” Sojmark added.
At the Affiliate Leaders Summit, attendees can connect at the Affiliate Leaders Bar, VIP Lounge, and Casino Lounge, while the Payment Expert Summit will feature the Payments Bar and Coffee Lounge.
“At SBC, education has always been at the core of what we do, which is why we designed these summits to focus on the topics that truly matter to our attendees,” Sojmark said.
“We spent countless hours talking to experts to understand what people wanted to learn more about and the challenges they were facing. Just as much effort went into bringing together the brightest minds in the industry to share their insights and help drive the conversation forward.”
Some discussions will dive into more controversial strategies—exploring tactics like AI, private blog networks (PBN), parasite SEO, and other methods for boosting affiliate site visibility. Beyond that, sessions will also focus on broader tech and marketing strategies, helping affiliates shift their focus from short-term customer acquisition to long-term retention.
Attendees looking for insights into the evolving affiliation landscape should join the Affiliate Leaders Summit track, where sessions will cover key topics such as driving growth in Latin American markets, leveraging big data, and navigating influencer marketing regulations.
The Payment Expert Summit track will provide insights into key challenges and innovations in payments and compliance. Sessions will cover navigating complex tax structures for operators, enhancing cross-border collaborations, and balancing player safety with engagement. Experts will also explore strategies for reducing payment decline rates, optimizing payment mixes to drive customer acquisition, and analyzing the evolving role of cryptocurrencies.
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Get Your Ticket to SBC Summit Americas:
Early Bird Deal (Full Event Pass): Gain access to all conference sessions, the expo floor, networking events, and evening parties. Get your Full Event Pass with an Early Bird deal at $400 (ends March 17).
Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95.
Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes, subject to approval. Apply for Your Complimentary Operator Pass. Apply for Your Complimentary Affiliate Pass.
