SBC Americas Affiliate Leaders Summit: Tools, trends & insights

When SBC Summit Americas heads to Florida’s Broward County Convention Center this May, the spotlight will shine on the Affiliate Leaders Summit, a dedicated...
sbc-summit-americas-steve-aoki

SBC Summit Americas brings EDM superstar Steve Aoki to INFINITY Florida

Global electronic dance music (EDM) icon and Grammy-nominated DJ Steve Aoki will headline the INFINITY Florida closing party, kicking off its debut at SBC...
what-to-expect-sbc-summit-americas

From regulation to innovation: What North America can expect at SBC Summit Americas

With the debut of SBC Summit Americas, SBC is merging into a single, unified event, delivering a broader pan-American outlook.While the event brings together...
SBC Media Promotions

SBC Media announces new leadership structure

SBC has announced a series of promotions in its media division, facilitating a new structure that will allow SBC Media to enhance its coverage...
latam-at-forefront-sbc-summit-americas

LatAm at the forefront of conversations at SBC Summit Americas 

SBC is evolving its strategy in the Americas by uniting SBC Summit North America and SBC Summit Latinoamérica into one powerful gathering — SBC...
trustly-hard-rock-digital-partnership

Trustly partners with Hard Rock Bet across US markets

Hard Rock Digital has signed up payments firm Trustly to be the official pay-by-bank provider for Hard Rock Bet across all of the sportsbook's...
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Greentube keeps growing with Fanatics deal in New Jersey and Michigan

Digital games supplier Greentube has deepened its footprint in North America through a two-state deal with Fanatics Sportsbook and Casino.A selection of the NOVOMATIC...

Jamie Foxx shines in BetMGM’s first online casino commercial ‘Vegas Lights’

BetMGM is putting its brand ambassador Jamie Foxx to use once again.The brand debuted its first online casino commercial on March 4, "Vegas Lights,"...
Cleaning suppliers

Addabbo’s NY sweeps ban bill would impact affiliates and suppliers

New York state Sen. Joseph Addabbo is repsonsible for a number of pieces of gambling reform legislation this year and now he has another...
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Optimove buys gamification solution provider Adact

Marketing firm Optimove has acquired gamification marketing solutions provider Adact in a deal it says will bolster its AI-orchestrated experiences for customers.Adact's platform enables...

Event News

SBC Events announcement on recognized hours

SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit

Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognized Continuing Professional...
SBC Summit AI Academy

SBC Summit’s AI Academy to cover AI agents, deepfake threats, human-AI collaboration

From spotting deepfake fraud to building your own AI assistant, SBC Summit's new AI Academy will take delegates beyond the theory of artificial intelligence...
SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan SBC Summit

Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...