The cover and a preview of SBC Leaders Magazine issue 36

SBC Leaders Magazine: Why Super Group said no to Brazil

Less can sometimes mean more when it comes to international expansion, Super Group CEO Neal Menashe tells the new issue of SBC Leaders magazine.The...
Blurry football field showing the lack of clarity on sports marketing regulations

MA regulators question the blurred lines between ESPN and ESPN Bet

An adjudicatory hearing with the Massachusetts Gaming Commission (MGC) reflects the growing pains that comes not just with the sports betting industry and its...
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U.S. and LatAm leaders headline opening day of SBC Summit Americas

SBC Summit Americas will begin its conference agenda on Wednesday, May 14, at the Broward County Convention Center with a Leaders Track that will...

SBC Americas Affiliate Leaders Summit: Tools, trends & insights

When SBC Summit Americas heads to Florida’s Broward County Convention Center this May, the spotlight will shine on the Affiliate Leaders Summit, a dedicated...
sbc-summit-americas-steve-aoki

SBC Summit Americas brings EDM superstar Steve Aoki to INFINITY Florida

Global electronic dance music (EDM) icon and Grammy-nominated DJ Steve Aoki will headline the INFINITY Florida closing party, kicking off its debut at SBC...
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From regulation to innovation: What North America can expect at SBC Summit Americas

With the debut of SBC Summit Americas, SBC is merging into a single, unified event, delivering a broader pan-American outlook.While the event brings together...
SBC Media Promotions

SBC Media announces new leadership structure

SBC has announced a series of promotions in its media division, facilitating a new structure that will allow SBC Media to enhance its coverage...
latam-at-forefront-sbc-summit-americas

LatAm at the forefront of conversations at SBC Summit Americas 

SBC is evolving its strategy in the Americas by uniting SBC Summit North America and SBC Summit Latinoamérica into one powerful gathering — SBC...
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Trustly partners with Hard Rock Bet across US markets

Hard Rock Digital has signed up payments firm Trustly to be the official pay-by-bank provider for Hard Rock Bet across all of the sportsbook's...
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Greentube keeps growing with Fanatics deal in New Jersey and Michigan

Digital games supplier Greentube has deepened its footprint in North America through a two-state deal with Fanatics Sportsbook and Casino.A selection of the NOVOMATIC...

Event News

SBC Summit banner image

SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy

SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
InsightPlay.ai partners with SBC Summit 2026

SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026

InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...
SBC Summit Western Europe

SBC Summit to examine regulation, tech, and market competition in Western Europe

SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit

Affiliate Leaders Summit to feature dedicated track on Platforms & Performance

The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...