Digital games supplier Greentube has deepened its footprint in North America through a two-state deal with Fanatics Sportsbook and Casino.
A selection of the NOVOMATIC Digital Gaming and Entertainment division’s games are now live on Fanatics’ platform in New Jersey and Michigan. Fanatics users can play titles such as A Fistful of Wilds, Apollo God of Sun and Dynamite Fortune.
A variety of new games will also be made available to Fanatics’ player base.
“We are thrilled to expand our partnership with Fanatics Sportsbook and Casino and bring our innovative slot games to players in two important states,” said Greentube Sales & Key Account Manager Patryk Igras.
“This marks an exciting milestone in our growth strategy as we continue to deliver high-quality, engaging gaming experiences to more players in North America. We look forward to working closely with our latest prominent partner to provide its players with top-tier content that enhances their gaming experience.”
Greentube adds rising Fanatics to roster of US partners
Greentube first entered the U.S. market in 2021 and provides a range of video slots, table games, server-based gaming, social casino gaming and other offerings. It has continued to grow its presence in regulated states in partnership with online casinos.
In New Jersey and Michigan, it already works with the likes of FanDuel, BetMGM and Caesars, and it also has a Michigan deal with Rush Street Interactive and a New Jersey collaboration with Hard Rock Digital.
It also works in Canada’s regulated online casino market of Ontario and recently expanded into Connecticut. There, it works with both FanDuel and DraftKings, the only two operators of real-money online casinos in the state.
Via its Fanatics deal in New Jersey, Gereentube now has a new partner that is also growing rapidly in the U.S. market.
Last year, Fanatics grew from around 0.5% U.S. market share to approximately 5%, per Eilers and Krejcik Gaming (EKG). It ended 2024 ranked third in the market by EKG’s 2H24 testing report, ahead of the likes of bet365, BetMGM, Caesars and Hard Rock.
