BetMGM is putting its brand ambassador Jamie Foxx to use once again.
The brand debuted its first online casino commercial on March 4, “Vegas Lights,” which focuses on vaunting the company’s rewards program that integrates the BetMGM app with gaming and hospitality experiences at MGM Resorts International Las Vegas venues such as the Bellagio and MGM Grand.
The 30-second spot sees Foxx explaining how playing online casino games on the BetMGM app can unlock Vegas rewards and experiences.
The commercial will air in BetMGM Casino’s five regulated North American markets: Michigan, New Jersey, Pennsylvania, West Virginia and Ontario.
“BetMGM has been a phenomenal company to work with the past few years and creating this new commercial for their online casino was no exception,” said Foxx. “I love the way the spot turned out.”
Vegas lights up when you play with @BetMGMCasino . Now it’s your turn. Download the app and tap into that magic! #ad pic.twitter.com/g7seZB6ucH
— Jamie Foxx (@iamjamiefoxx) March 4, 2025
“Jamie Foxx is an extraordinary talent and a pivotal part of the way we showcase the best of BetMGM,” said BetMGM’s Chief Marketing Officer, Casey Hurbis. “This spot brilliantly captures BetMGM’s major differentiator of blending online and in-person casino experiences.”
Foxx has been BetMGM’s leading brand ambassador since 2020. The company also works with the likes of NBA player-turned-analyst Jalen Rose and NHL legends past and present in Wayne Gretzky and Connor McDavid.
MGM touts success of Nevada app integration
As Foxx displays in the ad, BetMGM now allows its users to use their retail casino funds across BetMGM mobile markets throughout the U.S., as well as earn synergized rewards through their play with the brand.
MGM Resorts President Bill Hornbuckle said last month that the integration has helped the company increase its omnichannel advantage.
During football season, BetMGM’s greater Las Vegas presence fueled a 60% year-over-year increase in Nevada-acquired first-time depositors, said executives. Rates of continued play of active BetMGM users in their home state doubled after they signed up in Nevada as the single app, single wallet feature “is driving customer stickiness.”
Execs added that BetMGM’s omnichannel players are three times more valuable than digital-only players, so you can see why they might feel the Foxx commercial spot is worth the expenditure.
