Fanatics Casino ambassador Taraji P. Henson

Fanatics recruits Taraji P. Henson for new casino ad campaign

Golden Globe-winning and Academy Award-nominated actress Taraji P. Henson is Fanatics Betting and Gaming's latest Hollywood recruit.In a new nationwide commercial titled "The House...
bet365 campaign as the company delivers new marketing in the U.S. and Canada.

bet365 continues US push with new marketing campaign

British operator bet365 is continuing to raise brand awareness in North America through the launch of a new campaign geared toward bettors in the...
Survivor host Jeff Probst

BetMGM adds ‘Survivor’ online casino games to TV brand portfolio

BetMGM already boasts the right to offer branded online casino games from some of the most recognizable names in television, from The Price Is...
Signage at Harry Reid International Airport welcoming visitors to Las Vegas

Las Vegas tourism agency approves $3.5M plan to attract Canadians

The Las Vegas Convention and Visitors Authority (LVCVA) is willing to spend millions of dollars if that's what it takes to bring visitors from...
SBC Summit Canada banner image

SBC Summit Canada 2026: What to watch in gaming north of the border

As Canada’s gaming landscape enters a decisive period of expansion and reform, SBC Summit Canada 2026 will bring leadership, regulation and commercial strategy into...
Global Gaming Women podcasters as the organization celebrates 10 years.

Global Gaming Women celebrates 10 years with new content

Global Gaming Women (GGW) is celebrating a major milestone with new goals and the launch of commemorative content and programming.GGW has reached its 10th...
Affiliate Leaders is now live!

SBC Media launches Affiliate Leaders as dedicated news platform for the global affiliate marketing...

SBC Media has officially launched Affiliate Leaders as a standalone news and insight platform dedicated to the global affiliate and performance marketing community.The relaunch...
An image showing an error message displayed on social media site X

Social media site X bans gambling paid partnerships

Social media platform X has banned paid partnerships that have a gambling focus.In a change made without fanfare on Feb. 13, the site...
Google Ads screen on a computer monitor

Google allowing prediction market ads starting Jan. 21

Google is “reclassifying” the prediction market as a financial product rather than gambling and opening up advertising in the U.S., starting Jan. 21.Under the...
Hockey puck with New York Rangers logo

Polymarket and NHL’s NY Rangers team up in new partnership

Even though New York is a state where the legality of sports-related event contracts is being battled out in federal court, it is also...

Event News

SBC Events announcement on recognized hours

SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit

Professionals attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognized Continuing Professional...
SBC Summit AI Academy

SBC Summit’s AI Academy to cover AI agents, deepfake threats, human-AI collaboration

From spotting deepfake fraud to building your own AI assistant, SBC Summit's new AI Academy will take delegates beyond the theory of artificial intelligence...
SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan SBC Summit

Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...