bet365 campaign as the company delivers new marketing in the U.S. and Canada.

bet365 continues US push with new marketing campaign

British operator bet365 is continuing to raise brand awareness in North America through the launch of a new campaign geared toward bettors in the...
Survivor host Jeff Probst

BetMGM adds ‘Survivor’ online casino games to TV brand portfolio

BetMGM already boasts the right to offer branded online casino games from some of the most recognizable names in television, from The Price Is...
Signage at Harry Reid International Airport welcoming visitors to Las Vegas

Las Vegas tourism agency approves $3.5M plan to attract Canadians

The Las Vegas Convention and Visitors Authority (LVCVA) is willing to spend millions of dollars if that's what it takes to bring visitors from...
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SBC Summit Canada 2026: What to watch in gaming north of the border

As Canada’s gaming landscape enters a decisive period of expansion and reform, SBC Summit Canada 2026 will bring leadership, regulation and commercial strategy into...
Global Gaming Women podcasters as the organization celebrates 10 years.

Global Gaming Women celebrates 10 years with new content

Global Gaming Women (GGW) is celebrating a major milestone with new goals and the launch of commemorative content and programming.GGW has reached its 10th...
Affiliate Leaders is now live!

SBC Media launches Affiliate Leaders as dedicated news platform for the global affiliate marketing...

SBC Media has officially launched Affiliate Leaders as a standalone news and insight platform dedicated to the global affiliate and performance marketing community.The relaunch...
An image showing an error message displayed on social media site X

Social media site X bans gambling paid partnerships

Social media platform X has banned paid partnerships that have a gambling focus.In a change made without fanfare on Feb. 13, the site...
Google Ads screen on a computer monitor

Google allowing prediction market ads starting Jan. 21

Google is “reclassifying” the prediction market as a financial product rather than gambling and opening up advertising in the U.S., starting Jan. 21.Under the...
Hockey puck with New York Rangers logo

Polymarket and NHL’s NY Rangers team up in new partnership

Even though New York is a state where the legality of sports-related event contracts is being battled out in federal court, it is also...
A player shoots over a guard during an NCAA college basketball game

gameplAI signs up TxODDS to power AI pricing for college basketball

Sports data firm TxODDS will power gameplAI’s newly launched automated pricing and modelling product for the U.S. college basketball market.TxODDS specializes in ultra-low-latency real-time...

Event News

SBC Awards Americas 2026

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Americas Editor Adam Candee speaking at SBC Summit Americas

SBC Summit Americas 2026 live coverage: What happened on Day 1?

The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
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SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...
SBC Summit Americas Player Protection Symposium banner image

SBC Summit Americas to explore smarter player protection strategies

As operators across the Americas face growing pressure to identify gambling-related harm earlier and build safer player journeys, SBC Summit Americas will place player...