Affiliate Leaders is now live!

SBC Media launches Affiliate Leaders as dedicated news platform for the global affiliate marketing...

SBC Media has officially launched Affiliate Leaders as a standalone news and insight platform dedicated to the global affiliate and performance marketing community.The relaunch...
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Social media site X bans gambling paid partnerships

Social media platform X has banned paid partnerships that have a gambling focus.In a change made without fanfare on Feb. 13, the site...
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Google allowing prediction market ads starting Jan. 21

Google is “reclassifying” the prediction market as a financial product rather than gambling and opening up advertising in the U.S., starting Jan. 21.Under the...
Hockey puck with New York Rangers logo

Polymarket and NHL’s NY Rangers team up in new partnership

Even though New York is a state where the legality of sports-related event contracts is being battled out in federal court, it is also...
A player shoots over a guard during an NCAA college basketball game

gameplAI signs up TxODDS to power AI pricing for college basketball

Sports data firm TxODDS will power gameplAI’s newly launched automated pricing and modelling product for the U.S. college basketball market.TxODDS specializes in ultra-low-latency real-time...
Baltimore skyline

Courts send Baltimore’s battle with FanDuel and DratKings back home

A Maryland District Court judge has determined it is not the federal court's job to litigate the battle between the city of Baltimore and...
A sign welcoming new entrants to Iowa

BETER enters Indiana and Iowa through bet365 partnership

European technology supplier BETER has entered two new U.S. states through its partnership with bet365.BETER has launched in Indiana and Iowa after receiving approvals...
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SBC Summit Rio 2026 asks what Year 2 holds for Brazil iGaming

As Brazil establishes itself among the world’s leading regulated gaming markets, SBC Summit Rio 2026 will focus on what may lie in store for...

Fanatics enlists spinning Schwarzenegger for online casino campaign

Not content with having just Livvy Dunne show off its sportsbook offering, Fanatics has recruited Patrick Schwarzenegger to help spread the word about...
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DraftKings’ new deal with NBCUniversal goes beyond sports betting

DraftKings continues to prioritizing media exposure for national sports broadcasts with another big media deal.The U.S. gaming giant has signed a landmark multi-year advertising...

Event News

SBC Summit

SBC Summit Live Blog: Michael Jordan leads Day 1 in Lisbon

LISBON, Portugal -- Welcome to SBC Summit, the biggest show in town headlined by the biggest name in sports, Michael Jordan.SBC Americas Editor Adam...
SBC Summit 2026

SBC Summit returns to Lisbon for record-breaking year, headlined by historic keynotes & biggest...

SBC Summit, the betting and iGaming industry's flagship conference and exhibition, is on track to welcome 40,000 delegates to Lisbon next week for its...
SBC Summit Super Stage headliners

Michael Jordan, Carsten Koerl, Jason Robins, Fabrizio Romano and Charles Oliveira to headline SBC...

Basketball icon Michael Jordan, football journalist Fabrizio Romano, UFC star Charles Oliveira, Sportradar Founder and CEO Carsten Koerl and DraftKings Co-Founder and CEO Jason...
SBC Summit features Fabrizio Romano

Here We Go! Superstar transfer journalist Fabrizio Romano to headline SBC Summit

Fabrizio Romano, the world's most-followed football transfer journalist, will take to the SBC Summit 2026 Super Stage for a headline session on building a...