Affiliate Leaders is now live!

SBC Media launches Affiliate Leaders as dedicated news platform for the global affiliate marketing...

SBC Media has officially launched Affiliate Leaders as a standalone news and insight platform dedicated to the global affiliate and performance marketing community.The relaunch...
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Social media site X bans gambling paid partnerships

Social media platform X has banned paid partnerships that have a gambling focus.In a change made without fanfare on Feb. 13, the site...
Google Ads screen on a computer monitor

Google allowing prediction market ads starting Jan. 21

Google is “reclassifying” the prediction market as a financial product rather than gambling and opening up advertising in the U.S., starting Jan. 21.Under the...
Hockey puck with New York Rangers logo

Polymarket and NHL’s NY Rangers team up in new partnership

Even though New York is a state where the legality of sports-related event contracts is being battled out in federal court, it is also...
A player shoots over a guard during an NCAA college basketball game

gameplAI signs up TxODDS to power AI pricing for college basketball

Sports data firm TxODDS will power gameplAI’s newly launched automated pricing and modelling product for the U.S. college basketball market.TxODDS specializes in ultra-low-latency real-time...
Baltimore skyline

Courts send Baltimore’s battle with FanDuel and DratKings back home

A Maryland District Court judge has determined it is not the federal court's job to litigate the battle between the city of Baltimore and...
A sign welcoming new entrants to Iowa

BETER enters Indiana and Iowa through bet365 partnership

European technology supplier BETER has entered two new U.S. states through its partnership with bet365.BETER has launched in Indiana and Iowa after receiving approvals...
SBC Summit Rio 2026 banner image

SBC Summit Rio 2026 asks what Year 2 holds for Brazil iGaming

As Brazil establishes itself among the world’s leading regulated gaming markets, SBC Summit Rio 2026 will focus on what may lie in store for...

Fanatics enlists spinning Schwarzenegger for online casino campaign

Not content with having just Livvy Dunne show off its sportsbook offering, Fanatics has recruited Patrick Schwarzenegger to help spread the word about...
The NBC Sports logo

DraftKings’ new deal with NBCUniversal goes beyond sports betting

DraftKings continues to prioritizing media exposure for national sports broadcasts with another big media deal.The U.S. gaming giant has signed a landmark multi-year advertising...

Event News

SBC Summit Europe

SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...