Amelco integrates Flows technology to help drive innovation

amelco-flows
Image: Shutterstock

Platform and sportsbook solutions provider Amelco has integrated Flows technology to help it drive innovative product launches and streamline operations with coding.

Operators on the Amelco platform will gain access to Flows’ advanced no-code technology, empowering them to build and deliver new applications and products to market at speed. By integrating Flows technology, Amelco can streamline developmental resources and costs, all while boosting efficiency and enabling continuous innovation.

This strategic collaboration allows Amelco to rapidly build new engagement tools that enhance the gaming and betting experience for users while benefiting from Flows’ flexibility and ease of use.

Amelco has a footprint in the global gaming market and offers robust platform solutions that power operators worldwide such as Hard Rock and Fanatics.

“At Amelco, we are dedicated to staying at the forefront of innovation by providing our clients with cutting-edge tools and solutions,” said Amelco Head of Business Development Brandon Walker. “Connecting Flows into our platform, together with their Flows Jackpots feature, reinforces this commitment by enhancing our operators’ ability to quickly adapt to market demands while offering dynamic, customizable experiences to engage players and drive success.”

In August, Flows was awarded ISO certification in recognition of its commitment to quality and international standards. It earned ISO 27001 certification, which ISO labels “the world’s best-known standard for information security management systems,” after a review of its systems, framework and practices.

“As AI technologies continue to advance, Flows enables operators to bring their concepts to life,” added Daniel De Souza, VP of commercial at Flows. “Businesses often have numerous ideas, but struggle to connect all their tools and systems effectively, limiting their ability to fully serve their customers. Our no-code solution empowers them to stay ahead of the competition by seamlessly integrating these tools, overcoming operational challenges, and enhancing the customer experience.”