Casino Arizona, an enterprise owned and operated by the Salt River Pima-Maricopa Indian Community, has confirmed the signing of a new sponsorship deal with Phoenix-based Arizona Hotshots, the fifth team to join the new Alliance of American Football (AAF).
As part of the deal, the property’s logo will be prominently displayed on signage throughout the Hotshots’ home ground, the Sun Devil Stadium. Additionally, coaches from the team will host the “Arizona Hotshot Coach’s Show” at CAZ Sports Bar, while also making regular appearances with players at the casino. CAZ Sports Bar is Casino Arizona’s newest amenity and will become the new “Home of the Arizona Hotshots” holding regular viewing parties for all televised games.
“Casino Arizona has long been a supporter of sports in the state and we are thrilled to be a part of this new iteration of football,” said Ramon Martinez, director of public relations for Casino Arizona. “The Arizona Hotshots is an exciting team with great potential to win as their first game clearly showed. We have no doubt fans will flock to the games.”
A statement from the Arizona Hotshots read: “To have a partner like Casino Arizona is truly unbelievable. Their commitment to Arizona sports is unmatched and we are privileged to have their support for the Hotshots. We will continue to give fans the best possible experience at Sun Devil Stadium and look forward to making the viewing parties at CAZ Sports Bar the place to be when the team is on the road.”
Founded by television producer Charlie Ebersol and former Indianapolis Colts general manager, Bill Polian, AAF is an eight-team league that will play in a 12-game season culminating in a championship game on April 27. And while not officially affiliated with the National Football League, there are a number of former players involved with the new league. In addition to the Arizona Hotshots, teams in the West include Salt Lake Stallions, San Antonio Commanders and the San Diego Fleet.