Fanatics Casino is leveraging a gaming technology provider’s services to reward users across several regulated online casino markets.
European gaming technology provider Flows announced a partnership with Fanatics Casino to power a jackpot experiences for the operator. Flows has agreed to power FanCash Jackpots, which provides prize pools based on real-time player activity. Flows’ technology stack provides Fanatics Casino with configuration and optimization tools to manage jackpots offered within the platform. Flows also allows Fanatics Casino to test and deliver new promotional offerings to users based on their playing habits.
“We didn’t want just another jackpot tool; we wanted something flexible, dynamic and easy for our teams to control day-to-day,” said Fanatics Betting and Gaming VP of iCasino Sam Downey. “Flows delivered that. The ability to configure and update mechanics in minutes, directly in response to live behavior, is a meaningful step forward for us.”
Flows is collaborating with Fanatics Casino after the launch of the standalone iGaming product in May. Fanatics Casino debuted in Michigan, New Jersey, Pennsylvania and West Virginia. The operator’s pact with Flows will be deployed in all four of those markets.
“With Flows, Fanatics can now build and optimize engagement experiences in real-time, without the delays or overhead of traditional development cycles. We’re very proud to support a team that moves with ambition and pace,” said Flows CEO James King.
Fanatics Casino provides both in-app and website wagering and offers traditional casino games, including blackjack, roulette and slots. The operator sources the content from its in-house games studio and partners, including Light & Wonder, IGT and Wazdan.
Flows bolsters jackpot offerings for Light & Wonder
Flows showcased its commitment to jackpot offerings through a partnership with Light & Wonder to help the gaming giant deliver its Wonder Drops marketing jackpot solution in Michigan. Wonder Drops provides progressive or static cash prizes for operators.
Light & Wonder enlisted Flows’ services after making a strategic investment in the technology provider in 2024. The investment provided Flows with resources to scale.
