AI-powered CRM and loyalty marketing provider Xtremepush has signed a deal to integrate its real-time customer engagement platform into Amelco’s modular sport betting solution.
Xtremepush’s all-in-one solution iGaming companies to leverage real-time data, AI and gamification to build, grow and retain strong player relationships and drive conversion and loyalty through lifecycle-specific journeys at scale.
The company is headquartered in Dublin and has an office in New York. Its partners include BetMGM, Oddschecker, Golden Nugget, Betsson, Kaizen and others.
Now, its collaboration with Amelco will enable operator partners to deliver hyper-personalized messaging, automated campaigns and AI-driven retention strategies to customers through Xtremepush’s platform.
The deal will further expand Xtremepush’s footprint in the U.S.
“It is very pleasing to have agreed a deal to enhance Amelco’s sports betting platform, which is performing so well in the U.S. market,” said Robbie Sexton, director of partnerships and iGaming at Xtremepush. “This agreement will empower Amelco’s operator partners to deliver engagement, gamification and AI tools through a seamless ‘plug and play’ functionality that increases conversion rates and offers proven results.”
Meanwhile, Amelco has expanded significantly in the country of late, securing multiple state licences and partnerships with major operators accessing its modular, tailored sportsbook solutions. It helps to power operators worldwide such as Hard Rock and Fanatics.
The platform and sportsbook solutions provider recently integrated Flows technology to help it drive innovative product launches and streamline operations with coding.
“We have been impressed with the work that Xtremepush has undertaken in the industry, delivering impressive results across player engagement,” added Brandon Walker, business development manager at Amelco. “We’re excited to partner with them as we continue to roll out our sportsbook solution in more North American markets, leveraging their customer platform to boost personalized messaging capabilities for operators.”
Walker recently spoke with SBC Americas about the opportunities that lie await in the U.S. in 2025.
