SIS expand Genius Sports partnership to include Global Gaming League

A group of people play games online
Image: Shutterstock

SIS Content Services has expanded its partnership with Genius Sports to include distribution rights of SIS’ esports products.

Following the initial announcement of the partnership in February, this latest update means that Genius Sports will be able to deliver SIS’ Head-to-Head Global Gaming League portfolio to its network of U.S. sportsbooks.

Genius Sport has partnerships with a number of U.S. operators, including FanDuel and DraftKings.

“Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states,” said SIS Content Services Vice President Michele Fischer. “Our esoccer and ebasketball products have a clear track record of adding significant value to the bottom line of operators and we are sure US-focused brands will benefit greatly from having our content within their portfolios.”

SIS’ competitive gaming offering is already live in New Jersey, Colorado and Kentucky.

It debuted in New Jersey via bet365 in 2022 before expanding to Colorado through bet365 and Betsafe. Last week Kentucky became the third state following the launch of ebasketball with bet365.

The company’s esport products, which are produced in-house at SIS’ U.K. studios are designed specifically for sportsbooks and features esoccer and ebasketball contests between professional gamers.

According to SIS, the content features ultra-low latency live streaming with caster commentary and on-screen graphics with betting prompts. 

“SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities,” added Genius Sports Global Partnership Director Matt Stephenson.