SIS enters Colorado market via bet365 agreement

Image: Shutterstock

SIS (Sports Information Services) has brought its esports competitive gaming offering to Colorado through an agreement with its long-term partner bet365

Following a ‘successful’ launch of its competitive gaming product in New Jersey in Q4 of 2022, SIS has delivered its non-tournament esports solution to players in Colorado, beginning with ebasketball. 

Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “We are pleased to see our esports content go live in a second US state following the successful launch in New Jersey.

“Having a second US launch so soon after the first is a testament to the rapid progress we are making in the North American market and showcases our ability to provide bettors with engaging content as well as further enhancing our relationship with our valued long-term partner bet365.”

SIS H2H Global Gaming League hosts over 180,000 annually, offering a full end-to-end solution and reportedly ‘delivers superior margins around the clock’. 

The offering boasts sub-second latency streaming and features ESIC-trained integrity referees for every single game as part of its commitment to integrity. 

SIS H2H Global Gaming League also has live commentary and on-screen graphics with betting prompts and player stats and form. 

Michele Fischer, Vice President, SIS Content Services, said: “We are thrilled to be able to launch our esports offering in Colorado. As basketball has been the most popular sport on Colorado sportsbooks, we are confident that bettors will react positively to our esports basketball content. 

“This deal is further evidence of the footprint SIS is making in what will continue to be a rapidly growing and key market for the company.”