SIS agrees distribution deal with Genius Sports

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Sports Information Services (SIS) has agreed a ‘landmark’ distribution deal to supply its Competitive Gaming product through sports technology provider Genius Sports.

SIS’ full Competitive Gaming Library of 150,000 live events will be made available to Genius Sports network of sportsbooks. This also includes the company’s sports simulation products which sees regular short-form contests between skilled gamers take place across esoccer and ebasketball.

According to SIS, this partnership furthers its ambitions to build mutually-beneficial relationships with leading platforms. 

Andy Kelly, Head of Commercial Partnerships at SIS, said: “Genius Sports has developed a deserved reputation as a world-leading provider to the sports betting industry. This deal is of great significance for us as we continue to expand our distribution across regulated markets worldwide.”

“Genius Sports are renowned for their distribution network of live football and basketball and these customers will now have access to our Competitive Gaming, esoccer and ebasketball products that have a clear track record of adding significant value to the bottom line of operators. This is an agreement that is perfectly aligned with our respective established relationships, and we look forward to mutual success moving forward.”

Genius Sport provides sportsbooks and lotteries with data, odds, streaming, trading and marketing solutions. It currently has agreements in place with sports leagues like the NFL and Premier League, as well as sportsbooks such as DraftKings and FanDuel.

The company has a deal until 2028 with the NFL to supply a “watch and bet” function to sportsbooks which allows users to stream NFL games in app alongside live stats.

Matt Stephenson, Global Partnership Director at Genius Sports, said: “By adding SIS’ Competitive Gaming content to our offering, we are affirming our commitment to giving our hundreds of sportsbook partners the widest range of content and the best opportunity to add value and grow revenues.

“Genius customers expect market-leading solutions, and in SIS’ Competitive Gaming they will have a product that stands out from the competition in terms of quality and integrity.”