Bet365 has penned a deal with SIS (Sports Information Services) for the provision of the latter’s Competitive Gaming products for use in New Jersey.
Following the agreement, bet365 will be able to launch SIS’s esports suite, beginning with E-basketball, in the Garden State.
Building upon a long-term partnership between the pair, the US division of SIS is offering the UK-headquartered gambling group access to its H2H Global Gaming League which hosts 150,000 events per year with a full-end solution.
Richard Ames, CEO, SIS, and President of SIS Content Services, said: “We believe our end-to-end Competitive Gaming solution provides everything that a sportsbook needs – including the highest levels of integrity, frequent events, and superior margins – and that bettors in New Jersey will respond positively to bet365’s offering, starting with e-basketball.
“We have made good progress to date in the US with SIS Content Services Inc. and this new deal with our long-term partner bet365 is further evidence of our products gaining traction in this key market.”
Further provisions of the agreement sees bet365 utilize SIS’ low latency livestreaming capabilities so bettors can watch the esports action take place.
Taking place at SIS’ UK-based gaming studios, the games feature ESIC-trained referees, live caster commentary, and on-screen graphics.
Michele Fischer, Vice President, SIS Content Services, added: “The United States is the second-largest esports market and fastest growing sports betting market in the world. We are ecstatic to be able to launch SIS’ esports offering in New Jersey, which we see as the first milestone in our strategy.”
