SIS Content Services has secured a deal with Betsafe to launch its head-to-head Global Gaming League esports betting product in Colorado.
Under the terms of the deal, SIS will deliver round-the-clock content from esoccer and ebasketball competitive gaming events to the Betsson-owned online and mobile sportsbook.
David Senior, Head of Sportsbook at Betsson US, said: “We have enjoyed a great partnership with SIS, and to bring esoccer and ebasketball to the Betsafe audience in Colorado is another big step in our relationship as we deliver more content that will drive engagement and enhance the overall betting experience for our bettors.”
SIS currently delivers its esports offering in the New Jersey and Colorado markets and this latest deal ensures that the brand reinforces its position in those markets.
The esports events take place in the firm’s gaming studios based in the UK but will be streamed to the Betsafe sportsbook alongside odds and stats.
Michele Fischer, Vice President at SIS Content Services, added: “Our comprehensive Competitive Gaming products elevates the esports betting experience, and we are thrilled to bring our content to more bettors in Colorado. This launch contributes to SIS’ expanding footprint in the US market.”
SIS states that its content features ultra-low latency liver streaming with caster commentary and on-screen graphics with betting prompts.
The SIS product aims to deliver around 10% hold to sportsbooks via its “superior margins” within its risk management. Meanwhile, the firm ensures the integrity of its competition with the use of ESIC-trained referees in each gaming event.
Richard Ames, Chief Executive of SIS and President of SIS Content Services, concluded: “We are pleased to see the growth of our esports product with this latest launch in Colorado.
We continue to make steady progress in North America, and this latest deal showcases our ability to provide bettors with engaging content and further enhances our relationship with our valued long-term partner, the Betsson Group.”
