BetRivers is diversifying its portfolio of partners through a deal in motorsports.
The gambling operator has landed a partnership with Dover Motor Speedway to become the new long-term title sponsor of the NASCAR Xfinity Series Dash 4 Cash race. The event, which has been renamed to the BetRivers 200, is being held with support from the Delaware Lottery following BetRivers’ recent launch of online operations in the state.
In January, the Rush Street Interactive-owned brand (RSI) went live with wagering in Delaware as part of an exclusive deal with the Delaware Lottery. BetRivers secured a five-year pact with the regulator to replace 888 as the exclusive provider of online gambling.
BetRivers’ deal with Dover Motor Speedway provides race attendees with the unique opportunity to place online wagers from inside a sporting event for the first time in Delaware. The First State has offered online wagering via BetRivers since December 2023.
“With the recent launch of RSI’s award-winning online sportsbook in Delaware, we are delighted to welcome BetRivers as our title sponsor for the upcoming race,” said Dover Motor Speedway President & General Manager Mike Tatoian. “BetRivers’ commitment to excellence and passion for delivering exceptional experiences align perfectly with our values. Together, we look forward to creating memorable moments for fans and the drivers at the BetRivers 200 for years to come.”
BetRivers and Dover Motor Speedway are working together to provide a unique experience for race enthusiasts and bettors who experience the event in person. BetRivers and RSI will be hosting a Fan Zone, which will provide exclusive offers to BetRivers players at the race. BetRivers will also be hosting events for its VIP players throughout the race weekend.
The BetRivers 200 takes place on April 27 with broadcasts on FS1 and SiriusXM.
