Sports - archive

The sports view on sports betting

New product and content innovations center stage at SBC Digital North America

The SBC Digital North America conference and trade show is set to examine the role groundbreaking new products and tailored content will play as...

SuperDraft appointed official Daily Fantasy Partner of the BIG3 league

SuperDraft, the daily fantasy partner of Caesars Entertainment, has been appointed as the first ever official Daily Fantasy Partner of the BIG3 league, the...

PariMAX Holdings and Amtote International partner with KRM Wagering in HHR deal

PariMAX Holdings and AmTote International, key divisions of North American technology provider 1/ST TECHNOLOGY, have entered into a multi-year agreement with KRM Wagering LLC...

William Hill Sportsbook makes history with launch at Capital One Arena

History has been made this week in the US sports betting sector, as the first ever sportsbook to operate within the confines of a...

XL Media CEO highlights progress in US sports business during annual general meeting

Digital performance publisher XLMedia has highlighted significant progress in its US business during its annual general meeting held today.CEO Stuart Simms told investors that...

Governor Lamont welcomes bipartisan vote ushering in Connecticut sports betting

Connecticut Governor Ned Lamont has welcomed last night’s bipartisan vote in the State Senate giving final legislative approval to a bill that will legalize...

ASX partners with 4Tune Entertainment Group to target 90 million US digital users

The American SportZ Exchange (ASX) has announced a major distribution agreement for its social gaming products with 4Tune Entertainment Group that has the potential...

Seasonal pressures slow Colorado sportsbooks to modest April decline

Colorado sportsbooks, in line with other regulated states, saw sports betting volume drop in April, a fall that was driven by seasonal pressures that...

Scientific Games confirms acquisition of player engagement specialist SportCast

Scientific Games Corporation has acquired sports betting player engagement specialist SportCast. Confirming the closure of the deal today, the firm said that the new...

FanDuel becomes exclusive odds provider for Associated Press global sports report

US non-profit news agency Associated Press and sportsbook and DFS operator FanDuel Group have today announced a new agreement, under the terms of which...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...